Strategy for Origin Marketing

Question 1

How many generic winegrowing regions are in Austria?

Answer 1

9 (Burgenland, Wien, Steiermark, Niederosterreich, Voralberg, Sazlberg, Tirol, Karnten, Oberosterreich)

Question 2

True or false: producers from the generic winegrowing regions have flexibility in approved grapes (from the 40 approved by the Minister of Sustainability & Tourism)

Answer 2

True

Question 3

How many specified winegrowing regions are in Austria?

Answer 3

17: Thermenregion, Wagram, Wachau DAC, Weinviertel DAC, Traisental DAC, Kamptal DAC, Kremstal DAC, Carnuntum DAC, Steiermark DAC, Westeiermark DAC, Sudsteiermark DAC, Mittelburgenland DAC, Rosalia DAC, Eisenberg DAC, Leithaberg DAC, Nuesiedlersee DAC, Weiner Gemischter Satz DAC

Question 4

What is a requirement for the DAC designation?

Answer 4

Wines must show distinctive flavor profile that is typical of region; must show focus on region (only one or a few varieties should represent that region)

Question 5

Can Thermenregion and Wagram produce wines from the Qualitatswein approved grapes?

Answer 5

Yes

Question 6

What labeling would apply for wines produced that are not representative of that DAC region?

Answer 6

They will be labelled by the generic winegrowing region (federal state-like Burgenland)

Question 7

What are the three levels of origin DAC Wine?

Answer 7

Gebietswein, Ortswein, Riedenwein

Question 8

Name this quality level of DAC wine: lightness of texture, refreshing character, pleasant fruit flavors.

Answer 8

Gebietswein

Question 9

Name this quality level of DAC wine: Middle ground of the three levels, greater body and complexity and shows character typical to the municipality.

Answer 9

Ortswein

Question 10

Name this quality level of DAC wine:single vineyard wine, complex, superior, ageworthy. Shows character of reserve

Answer 10

Riedenwein