What is curiosity

Question 1

What’s your goal with curiosity

Answer 1

You want to make people curious about the desire you’re already triggering

Question 2

What is curiosity

Answer 2

Curiosity is the urge to close the information gap around something you really care about

Question 3

What are the 3 main ingredients needed to create curiosity

Answer 3

1. You need to give them an opportunity or threat linked to something they really care about
2. They need some detail about the opportunity or threat you’re informing them about (don’t give them all of the info, just some) - So they know it’s real - It can’t be abstract.
3. Allode to other information or things they need to have in order to close the information gap

MUST BE CONNECTED TO SOMETHING THEY ARE CONNECTED TO

Question 4

EXAMPLE of getting people curious

Answer 4

Hi, i was looking over your website and i had 6 ideas for minor design tweaks to increase conversion rates on this landing page.

Because you can 6 ideas about what to tweak, it seems more real - Just be specific

Then aloud to the extra information they don’t know about