How to get the rest of people to take action on the CTA Flashcards
What can you use
Scarcity: Scarcity is when there’s a limited quantity. You could say: “We only have 14 of these left in stock, we predict that we’re going to sell out within 15 minutes of sending this email, click now and purchase.” This makes sense so they’ll probably take action
Urgency: Means something is only going to be available for a certain amount of time. “you can get 50% off but only for the next 5 hours”
You can’t just say that stocks running low, it has to be a genuine reason. Give them a legitimate reason to take action.
How can you increase the chances of a sale right before the CTA
Bring the pain back, amplify it and make them remember that pain and what is causes and why they need to take action to fix it.
You can do this with vivid imagery, you can do this with other people who are getting something, and telling them they’re missing out.
Every so often throughout the copy DEFFINATELY AT THE END, crank their pains up
Additional ways to get people to take more action
Go back to previous commitments they’ve made and bring them back to the present. Example: In the beginning you say “This is only for serious people” then saying before the CTA “if you’ve made it this far then you must be serious, so make the brave choice to checkout now to get started with XYZ immediately”
Give people a time frame of when they’ll see results: “You could get this physic as soon as 6 weeks from purchasing”. When doing this you MUST link it to a quick result.
Walk them through how easy/ simple/ effortless it is for them to get started (reduce the time and effort as much as possible) - Do it before the CTA
Reduce the risk of the purchase and amplify the risk of not purchasing (could use a time guarantee, a money back guarantee etc)
Price anchoring
What is price anchoring
Makes the cost of the product (or action you want them to take) Seem a lot less by comparing it to something really high - Example: £2000 per month is my usual price, but if you’re serious i’m offering you it for £97 per month.
Or comparing the price to competition, time comparison, giving them a discount for taking a certain action
EXAMPLE: The 2/3 way close
2 way close: You can either try an get rich alone and fail, or get rich within 12 months after buying the product
3 way close: You can either try to get rich alone and fail, or maybe you’ll see success after 30 years of jumping unnecessary hurdles, or you can buy the course to bypass all the hurdles and get rich in the next 365 days.
EXAMPLE of success or excuses method
Example: “there are 2 types of people in this world, there’s people that are good at making money, and there are people that are good at making excuses and staying broke. Which one are you? Clink the link now!” - Try to layer in identity
The pain and relief cycle example
Crank the pain (you can exagerate it) then show how they’ll get relief from that - 3 time max, but the sweet spot is 2 times
What is the handhold close
Where you tell them step by step of whats going to happen or what action they need to take.
What is the are your serious close
Confront them by asking them if they are actually serious about X, if so do X - Get’s people to believe that they’re serious this time.
What is the money/ information along is not enough close
Best for long form sales copy. You say to them knowing what to do is 1% of the battle, the other 99% is you need the accountability, the guidance, the help, the community, the disipline.
What is the this is what money is designed/ used for method
You could say “Money is just numbers on a screen, it’s there to improve your life, this product is going to help you achieve a major outcome in your life, that’s what money is for, so trade the money and improve your life”
