Creating An Advatar

Question 1

Why do you create an avatar

Answer 1

YOU NEED TO CREATE A SPECIFIC PERSON - SO THAT WHEN YOUR WRITE, IT’S AS IF YOU’RE WRITING DIRECTLY TO THEM, MAKES READERS FEEL LIKE IT’S A 1-1

Question 2

How specific do you need to be

Answer 2

Specific enough that people that read your copy can relate, but not too specific that you cut a big chunk of the market out of your marketing

Question 3

Whats the first thing you do when creating an avatar

Answer 3

1 - Name, age and face. This makes it much easier for you to imagine them as a real, individual person.

Question 4

Whats the second thin you do when creating an avatar

Answer 4

2 - Background and mini life history. You need to understand the general context of their life and previous experience.

Question 5

Whats the third thing you do when creating an avatar

Answer 5

3 - Day-in-the-life. If you can get a rough idea of what the average day in their life looks like you will be able to relate more easily to them.