Roadblocks, solutions, products Flashcards
How do you need to frame your product (vehicle whise)
As the best possible vehicle to get them from their current position to their desired position
What do you need to give the prospect
Give them a little bit of info of what they need to do and how they need to do it
What do you present first
The road block before the solution
What don’t people know which you need to make them aware of
Their problem - You need to be that guy (or business) that can show the prospect their roadblock is because of XYZ (increases their trust, being more likely to purchase your product)
EXAMPLE
Young man want’s to get a 6 pack, he’s working out every day in the gym, but just can’t see success.
Then you come along and inform him that he’s at 20% body fat, and needs to be at 10% body fat to get a 6 pack.
You then briefly tell him what he needs to do “you need to be at a 400 calorie deficit for 6 weeks, the you’ll get a 6 pack”
Then you introduce your product “If you want the exact step by step process so that you don’t make any more mistakes and see results as fast as possible, here’s my 6 week program for £X”
What can’t your solution be
It has to be something that they have never tried before.
What are the best ways to frame a product
- A tool to help them take advantage of the solution faster
- The product allows them to do something in a less risky way
- Something that can help them avoid a lot of costly difficult mistakes or heart ache
- Or the product can give them a greater results from if they tried to do it themselves
- Try to use all 4
What do you need to do to your solution/ product
Make your product unique to competitors, and different enough from the past products, so that they can believe that your product can actually work.
