5 simple ways to amplify curiosity Flashcards

1
Q

What are the 5
methods

A
  1. Tell them what it’s not (Example: No, it’s not spending more on ads)
  2. Using an existing source of curiosity to tease people (Example: We stole this path to getting rich from the head of the matrix)
  3. Something that is unexplainable (example: a purple cow, or saying “why is it easier to learn a new language as a child compared to an adult)
  4. Conflict & Drama - When people fight, people pay attention
  5. Being in a group of people that knows whats going on - Tease people with information and FOMO (example: The top 3 brands in this area are using a very specific formula to show up first in peoples feeds)
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