Week 9: Prosocial Behavior Flashcards
What is prosocial behavior?
-Voluntary action intended to help or benefit another person.
- prosocial behavior is crucial for forming and maintaining social connections
What are the 3 dimensions of prosocial behavior?
Intentionality: once again the intention is what matters. So as long as individual has positive intention, independent of outcome action is considered prosocial
Cost and benefit: are the positive outcomes going to outweigh the work put in
Societal context: whether society approves of the intention, the more people it benefits the better
What are the 3 motives of prosocial behavior?
- egoistic 🏋️: initial act is egoistic but after all it is helpful for the community (volunteering for CV)
- empathy: doing things for others because you feel a genuine connection with them 😘 (volunteering to help homeless because you used to be homeless)
- moral values: doing something because you feel it is right (activists)
What is the evolutionary foundation for prosocial behavior?
- prosocial behavior is instinctive rather than conscious (also in animals like 🐟 and 🐝)
- evolutionary perspective observes effect of such behavior rather than what causes it
-reciprosity
-kin slection
What is fitness cost?
Part of evolutionary basis of prosocial behavior where individual reflect that there is a potential biological and personal disadvantage of being altruistic
What is kin selection?
Altruism is favored when helping close relative, people with genetic similarity (family) to ensure that genes are passed down generations.
What is reciprocity’s role in altruism?
Helping someone in the hope than in the future they will help you. It helps create a supportive network where social connectivity is fueled by generosity
What proof is there that there is innate altruism?
- twin studies: identical twins have similare prosocial behaviors
- Infants preferences: children as young as 3 months prefer helpful rather than harmful individuals and children of age 2 can differentiate between intentional and accidental altruistic actions
Prosocial behavior can also be learned, how?
- parental practices: positive parenting promotes prosocial tendencies independent of genetics. Nurturing household and parents that show emotional warmth = greater empathy
- cultural practices and norms
-media use: engaging in prosocial content creates more empathetic individuals. General learning model has shown that media has longitudinal and cross cultural benefits
-learning theory: child completed steps as they grow older 1)helping for self gain (gaining something you want for eg toy) 2) helping for rewards (eg appraisal from adults) 3) helping for internal values (morals)
What is the Social exchange theory?
idea that choice to engage in prosocial behavior results from a cost-benefit analysis
Cost: (fitness cost) time, effort and risk
Benefit: personal satisfaction, social approval, reciprocity
Good Samaritan study 🏥: drunk victims were helped more slowly and less frequently than normal ones. Less arousal. Individual is helped when cost of not helping (eg guilt)> cost of helping
What is empathy altruism hypothesis?
based on idea that empathetic concern sparks a genuine altruistic behavior to help - STRONG emotional response
- welfare of others>personal welfare (prioritize others)
- higher empathy = higher altruism and helping behavior
- feeling empathy overides costs of helping
- knowing power people choose to ignore it/not to experience it
Critical thinking:
- egoistic aspect= putting a stop to someone else’s pain because it is causing you pair
-Certain times empathy causes people to place need of individuals over those of a broader society 😕
What are social triggers for helping?
Similarity and prejudice: the more similar one feels to the person needing help the more likely they will do so. In high emergency 🚨 situations the effect are more pronounced.
Rationalising discrimination: when antisocial behavior cannot be justified by other factors person is more likely to help (when it is clear you wouldn’t be helping person because they’re black you are likely to help)
Motivation to overcome triggers if counterproductive can change outcome
What is the empathy gap?
process of underestimating pain and suffering (physical or psychological eg social rejection) of others to reduce empathetic response. Usually done when thinking of distant, different and out group individuals.
Me ____ them
Emphasizing with others reduced gap 👞
What are emotional triggers for helping?
-guilt increases likelihood of helping because people feel responsible for other’s situation- even in cases where person that need help isn’t directly involved
–collective guilt is feeling guilt towards what others in your group have done (family treats someone bad you feel like you need to treat them extra well to counter)
- having strong sense of community
- motivation has short lasting impact
What is the role of gratitude in prosocial behavior?
When helper receives gratitude they are more likely to feel appreciated and are more likely to act in a prosocial way again ♾️