Week 9 CCC PT.II Flashcards
How effective is advertising
no one really knows becasue theres so many products and so many consumers
what works for young men wont work for old women
its difficult to find the magic recipe
but its made a lot easier nowadays with technology that tracks everything we do online
What is consumer behaviour
how people feel and think when they are deciding whether to buy a product
What is the consuemr decision making process
idnetity needs
collect information
evaluate choices
make a purchase decision
what determines the actions of the consumer decision making process
psychological economic factors, environmental, cultural and social values
What to advertisers try their best to do
they try their best to become involved in every part of the consumer decisions
what do they do to try and become involved in every part of the consumer deicsion
they create/fulfill a need
give info about the product
they wanna appear as the best choice
they want to be inviting and guide you to make a purchase decision
How can you tell if an ad is effective
deppends on whether consuemrs remember the brand message, understand it, and are persuaded bi it, and if they buy it
What are the two roles of advertising
make people aware of the product and its characteristics
make people desire the product before they buy it
How is the effectiveness of advertisements measured
consumer surveys and focus group
memory and eye facial tracking studies
big data
sales data comparisions of before and after ad
analytics
brand recall
Which advetisesments were most effective type
soft sells, advertisments that utilized emotions also saw an increase in sales
what can data do
track site traffic after ad campagin
show much sales or market share increases
what is advertising medium
online advertisments like youtube are more affective than tv advertisiments
What is big data and its implications
every single thing we do online leaves a digital footprint through cookies
click rates and view rates, characteristics of users
tells you when ads are most effective
Whats the difference between focous groups, consumer research and recall recognition whe ncompared to big data and sales data
recognition studies can tell us why a particular ad may be effective while data tell us the real life and real ltime purchasing haboits of consumers
What is neoliberalism
a political and economic policies favors free market capitalism, privatization, deregulation and reduction in government spending
emphsizes individualsism and responsibility
