Week 11 Social media Flashcards
What is internet advertising
paid serach results, display ads such as banner ads, video ads, and hundreds of other unique and customized advertising products created by digital publishers, social media platofroms and mobile apps
What marked they key moment in the history of advertising
the shift from broadcast and print to the media, a moment as important as the emergence of the news paper
What is big data
they are extensive datasets-primarily in the characteristics of voulume, velocity and or variability that require sociable architecture
What are cookies
Tracked behaviour on a wesbite
accepting/disallowing cookie usage
settings/preferences
language settings
visited web pages
period of use
personal data
Whats a first party cookie
created by site operator
improves user experience
saves settigns
saves lagnuage
opitmized website for each individual visitor
enabels web applications like online shops
basically harmless in terms of data
Whats a third party cookie
created by a third party
tracks behaviour across diff websites
enables advertisers to create unique user profiles
controversial interms of data usage/abuse
tracking cookie… targeting cookie
What are data brokers
there is an entire industry devoted to the sharing and selling of your 3rd party cookies and other infos
they collect and sell info for purposes like fraud precention and marketting
What is audience as a commodity
the main purpose of the media is the creation of an audience in whihc to advertise to
What is dounle mediation
the first mediation is techonoligical mediation
e communicate so much online and through techonlongy it chanegs the way we comminicate
the second mediation institutional mediation
semi autonomous organizations and the broader institutional framework of media and technollogy
What does mean that the medium isthe messgae but its no accident
advertising has an active role in the changing technologies not just a passive participant
