Week 7 racialzied representation.

Question 1

What is ethnicity?

Answer 1

Cultural charactersitics like language, religion, food, shared descent, traditions, geographic locations

Question 2

What is Objective ethnicity

Answer 2

the ethnic characteristics of your ancestors

Question 3

What is subjective ethnicity

Answer 3

how you personally identify your ethnicity

Question 4

What is race

Answer 4

A socially constructed category used to classify humankind according to such physical characterstics as skin colour, hair texture and facial features

Question 5

What do we mean when we say race is socially constructed

Answer 5

It means that racial differences re not real in a biological sense, however racial differences are constrcuted by society through social interactions and behaviour

think one drop rule

Question 6

What is prejudice

Answer 6

an attitude that is unrelated to reality and is generalized to all members of a certain group

Question 7

what is racism?

Answer 7

a type of prejudice directed against a person or people on the basis of their membership in a particular racial or ethnic group, typically one that is a minority or marginalzied

Question 8

what is discrimination

Answer 8

treating someone unfarily because of his or her group membership

Question 9

What is individual discrimination

Answer 9

person-to-person, interpersonal

Question 10

What are hate crimes

Answer 10

criminal offences motivated by hate towards an identifiable group

Question 11

What is institutional and systemic discrimination?

Answer 11

policy and practices of organizations, systems, and nations
think of residential schools or the indian act

Question 12

What is racism often the outcome of?

Answer 12

usually outcome of common practices that are deeply embedded in the political legal and other insitutions,
many people in dominant positions, may not be aware of tehse practices, since it is built into our very system and may be har to detect

Question 13

When advertisers are racist is it their intention?

Answer 13

usually not, usually they are just repeating or reproducing what they beleive to be the norm or the right approach to advertising, like if you look at advertisings back then that sold slaves

Question 14

What is intersectionality

Answer 14

understanding the way that multiple forms of inequality or disadvantage compound and create unique obstacles
like being a queer, black, woman could see multiple forms of inequality because of being queer, being black, and being a woman, and they combine to create unique obstacles.

Question 15

How can we understanding advertising and race when we dont know the intentions?

Answer 15

We can do so by analyzing how much money advertisers spend on minorities, and what types of advertising is directed at them as well as how they are represented.

Question 16

What do the statistics say about minority representation spending in advertising from our reading

Answer 16

in our reading we found that 280 billion dollars was spent on advertising in 2001, only a little amount was spent on minorities and a lot of what was said in this reading stands ture today

Question 17

what do the updated statistics say about minority representation spending

Answer 17

the top 20 advertisering aimed at african americans increased, but even with the increase, advertising focused on african americans representes less than 2% of the total us market

Question 18

Why do advertisers target minorities in more sinister ways?

Answer 18

in the past black people were targetted by methanol cigarette companies

Question 19

What is deviance

Answer 19

when a person departs from a norm

Question 20

What does the unruly woman mean

Answer 20

noisy, funny, rebellious, and often voluptuous, all in ways that disrupt social hierarchies. she is essentially, a model of female outrageousness and carnivalesque trangression whsoe presence evokes a multitude of response.

Question 21

What is scientific racism:

Answer 21

Coopting the authority of sicence as objective knowledge to justifiy racial inequality

Question 22

What did scientific racism lead to

Answer 22

it led to false assumptions about black people in terms of medicine
led to inhumane spectacles through displays of freakshows and human zoos as late as 1945.
the people apart of these shows were often held against their will and were often abused phsycially and sexually.

Question 23

What is the nostalgia era

Answer 23

1893-1940
Aunt jemima as a depiction of the mammy stereotype

Question 24

what is the mammy stereotype

Answer 24

a racist stereotypes that depicts black women as being unnatractive and submissive and loving to their white slave owners

Question 25

What did aunt jemima represent

Answer 25

the use of the racist stereotype of the mamy as the antithesis to the white lady and antebellum nostalgia, nostalgia of having a slave mammy

Question 26

What is the transformation era and what two developments impacted this era?

Answer 26

the transformation era came from 1940-2000
the two developments
african americans moving south to north to escape racism and seek better conditions
the emergence of black pioneers in the advertising industry

Question 27

how would the portrayal of black women in the transformation era in advertising be characterized?

Answer 27

1. citizenship, assimilation of images of black woman to look like white women
2. differentation: celebrating the difference of black beauty: “black is beautiful.

Question 28

When is the Era of Agency and what are its 3 developments

Answer 28

its from 2000-present
1. increase of consumer power
2. the rise of the black culture industry
the widespread use and influence of social media

Question 29

Wha tis cultural appropriation

Answer 29

taking aspects of someone elses culture for your own benefit

Question 30

Why is it porblematic when one type of person comes to represent all of balckness

Answer 30

because beyonces beauty often refelcts eurocentric ebauty standards
beyonces image of hypersexuality is also objectifying women of colour