Week 8 CCC

Question 1

What makes up the advertising triad?

Answer 1

1: the advertisers
2: the media
3. the advertisign agencies

Question 2

How did advertising agencies operate in the early 20th century

Answer 2

in the early 20th century advert agencies would charge 15% commision, and in exhange would provide a full service of all marketing communications like door to door
in store merchandising
market research etc…
this has changed over time because of changing media landsacpes and regulations.

Question 3

What are Media Service Conglomerates

Answer 3

they took over once full service ad agencies began to fragment
they own many creative agencies and media agencies

Question 4

What are aesthetics

Answer 4

the philosophical study of beauty and taste ,but usually we tlak about visual appeal of the way something looks through stylization: colour, texture and the overall way things are visually desinged

Question 5

what do aesthetics convey and waht are examples

Answer 5

moods and ideas, think clean girl or Y2K
they are used to tap into certain market segments

Question 6

What did berger say about consumer cultures

Answer 6

the issue of not act of consumerism, the issue is that our social and moral values are premsied around consumerism

Question 7

What is consumer culture

Answer 7

the expansion of commodity production leading to socieities full of goods and services and places

Question 8

How is success defined in consumer cultures

Answer 8

defined by being the person who has the most stuff

Question 9

What does consumer culture make lifestyle

Answer 9

a life project that displays individuality through consumption and collection of goods

Question 10

What are the three forms of cultural capital

Answer 10

insitutioanlized (Educational attainment
objectified (possesion of certain cultural goods)
embodied (pelples values, skills, knowledge and tastes)

Question 11

What is habitus

Answer 11

a product of your environemnt that influences your tastes and aesthetic preferences or the embodiment of cultural capital
when we are outside our habitus we may feel uncomfy

Question 12

What is peterson and kerns theory of Cultural Omnivores

Answer 12

if rich people continue to consume both low and high class cultures then eventually the distinctions between cultures will disappear overtime
if middle class people can become cultural omnivores they can more easily move up to the upper class, increasing social mobility
others say this another form of snobbery however

Question 13

What is Veblens theory of conspicious consumption

Answer 13

this theory says that the ultra wealthy of the industrial age used conspicious consumption to show off how much money they had

Question 14

What is postmodernism

Answer 14

the rejection of meta narratives or the idea of one truth

Question 15

What is de-differentiation

Answer 15

describes the blurring of categories in advertising, but this concept expands this to politics, gender, as well as commercials that are disguised as programming

Question 16

what is fragmentation

Answer 16

in post modern times, it can be hard to tell what an advertisment or what a product is, what is consuemr fantasy or reality

Question 17

what is the self cultivation thesis

Answer 17

you create your tastes through agency

Question 18

Is class dead according to postmodernism

Answer 18

With the interent and social media: it is true in some respects, people are often open to experiment with the sort of things they consume but will always be limited by budgets and class status

Question 19

Whats the problem with consuemrism

Answer 19

its an agenda pushed by advertisers and media
the damge is that it focuses on private and individualistc solutions to social problems
it puts pressure on people to spend money they dont have

Question 20

Does consumerism tap into national identity

Answer 20

some coutnries are targeted differently than others

Question 21

what is corporate nationalism

Answer 21

a process that seeks to capitalize upon the nation as a source of collective identification
it uses the currencty of the nation, like symbols, images, stereotypes, and memroeis as part of the rbanding strategy