Week 10 CHildren and

Question 1

How are kids exposed to advertisijg

Answer 1

tv ads
youtube
youtube videos
advergames
social media
school
public transit

Question 2

What is Advergaming

Answer 2

pay to win game

Question 3

why are children the target of advertising

Answer 3

children have a large buying power
and they take less steps to purchase as compared to teens, and especially adults

Question 4

what does it mean that children are 3 markets in 1

Answer 4

1. they have their own money that they can spend
2. they influence their parents spending through nagging
3. children are the future market

Question 5

What is nagging

Answer 5

nagging is the direct influence of children otherwise knowing as nagging

Question 6

What is the closed gap factor or the peter pan syndrome

Answer 6

parents are also targets of childrens advertising
they may buy products in order to feel more connected and a part of their childrens lives or to be cool with their kids

Question 7

What is the technology factor

Answer 7

children may introduce new technology and products to their parents

Question 8

what is the future factor

Answer 8

children are the future consumer market
our society trains children to consume

Question 9

What 3 phenomenon acount for the massive growth of the child consuemr industry

Answer 9

1. deregulation
2. character licensing
3. market segmentation

Question 10

What is the deregulation of childrens advertising

Answer 10

started in the 70s with a push for advertising regulation for childrren
3 groups were involved in the debates
Governmental bodies
child advocate groups
and the entertainment industry

Question 11

Where is it illegal to advertise to children under 13

Answer 11

in Quebec, however children there are exposed to social media and internet advertising and tv ads from different countries and provinces

Question 12

Who regulates childrens advertising in Canada

Answer 12

It is self regulated by the ASC under the broadcasting code for advertising to children

Question 13

What is childrens advertising defined as according to the childrens code

Answer 13

any paid commercial message that is carried in or immediately adjacent to a childrens program

Question 14

what is childrens program defined as in the childrens code

Answer 14

a program that is directed to the under-12 audience as defined by the broadcaster

Question 15

What are some examples of the broadcasting code for children

Answer 15

Factual presentation- no childrens ads my employ any subliminal messaging/ the results of drawing or art should be shown as something attainable by an average child

Scheduling- same commercial or mroe than one promoting the same product cannot be aired more than once in a half hour
THERE ARE MANY OTHERS THAT ARE KINDA LIKE COMMON SENSE

Question 16

How is the act enforced

Answer 16

it is on the public to report complaints
once a complaint is received the advertising standards canada reviews the complaint

Question 17

What occured during the development of character licencsing

Answer 17

pre 1980 children entertainment and ads was targeted mostly to boys
character licesnsing allowed and still allows for a wide range of products relating to popular children characters to be sold

Question 18

What is the shortcake strategy

Answer 18

strawberry shortcake was the first truly successful character licensing campaign
opened up the market to girl consuemrs
the success of the campagin dubbed character licensing as the short cake strategy

Question 19

What was the third shift of narrow casting to children and teens

Answer 19

from 84-88 we see many new tv channels
like nickelodeon
ytv
mtv
they opened up a avenue to advertise to youth 24/7 instead of just saturday morning cartoons

Question 20

What continued to happen in the 90s and 2000s

Answer 20

the market continues to fragment
concept of tweens created in the 90s as a result of this

Question 21

why are ads harmful to kids

Answer 21

children are more vulnerable to impacts and manipulations of advertising because of limited information resources, personal experience, and context for claims

Question 22

What are the impacts of childrens advertising

Answer 22

children confuse fact and fiction
stereotypes gender attitudes are created
chidlren more prone to materialism and consuemrism
unhealthy food habits
increased risk of obesity
diminished development
poor socialization
impact on self esteem