week 7 (2) Flashcards
culture
A social system that is characterized by the shared meanings that are attributed to people and events by its members
social psychology
Social Psy: social behavior of “the human”
Japan = Europe
Behaviour is universal
etic = from outside (from the perspective of the observer)
Cross-cultural psychology
differences between cultures
Japan ≠ Europe
Although processes behind behaviour is universal, how behaviour is expressed might differ.
emic = rom within the social group (from the perspective of the subject)
weird
Western, Educated, Industrialized, Rich, and Democratic
visual perception : Muller-Lyer Illusion
Which line is longer?
Cultural differences in susceptibility to this illusion
Three approaches to studying culture
- Measuring” characteristics of culture
- Studying cultural differences in behavior
- Understanding cultural processes
Measuring Culture, Hofstede
Power distance
Individualism-collectivism
Masculinity/femininity
Uncertainty avoidance
Cultural differences
- Differences in cognitive style
- Differences in self-construals (independent vs. interdependent)
- Differences in group processes
- Differences in intercultural processes
Culture leading to differences in cognitive style
Analytic versus holistic cognitive style?
Collectivistic societies think more ‘holistically’, more eye for the overall and relations between its parts
Line and Frame Test
square = 90mm tall line= 30 mm/one third of height square
absolute task = 30 mm
relative task = one third
detecting changes US vs. Japan
Fishtank experiment
Americans detect more changes in the focal object
Japanese detect more changes in the background
picture of a fishtanks with fishes as focal object and little things like frogs in the background
holistic
Emphasizing the importance of the whole and the interdependence of its parts.
japan
analytic
the “having the ability to analyze” or “division into elements or principles”
america
Correspondence Bias
- When observing someone else’s behaviour
- attributing it to dispositions
- ignoring the influence of situational factors on someone else’s behaviour
Americans higher than Japanese
priming culture via language
Using “I” often, priming individualism
Using “we” often, priming collectivism