Week 6 - Thinking Globally (Ch. 8) Flashcards
Globalization
Tendecy of firms to expand sales, manufacturing, and ownership to new markets in other countries
International Process
Stage 1: Exporting
Stage 2: Cooperative Contracts
Stage 3: Strategic Alliances
Stage 4: Wholly Owned Affiliates
Global Ventures
Companies that are founded with the goal of being a global company from the start.
Two Different Types of Cooperative Contracts
Licencing The company receives royalty payments by allowing a foreginer to produce/brand/sell their products in a foreign market.
Franchising: Allow a foreigner to adopt your entire business and run in it certain geographic area.
High/Low Context Culture
High: Cultures in which nonverbal and situational messages conver meaning
Relationships more importants than terms
Low: Cultures in which words convey primary meaning
Nonverbalmessages are secondary
Terms of the deal are more important than building a business relationship
Hofstede’s Dimensions
- Long term vs Short term orientation
- Uncertainty avoidance
- Masculinity vs Femininity
- Individualism vs Collectivism
- Power distance
Characteristics of an attractive foreign business climate
- Positions the company for easy access to growing markets
- Effective but cost efficent place to build a facility
- Minimizes the politcal risk
Preparing for an International assignment
- Foreign Language
- Foreign Customs
- Documentary Training (focus on critical differences in culture)
- Cultural Simulations (practice adaptation)
- Field Experiences (place in an ethninc neighborhood)