Week 6 (MAM)

Question 1

What is the Socratic Methods?

Answer 1

Philosopher (Socrates) finds answers and understanding by asking questions, become a critical thinker.

Question 2

What were the first thoughts about communication?

Answer 2

1. Powerful media (passive audience)
2. Limited effects (intervening factors)
3. Uses and Gratifications (active audience holds the power)
4. Agenda Setting (powerful content, no medium without content)

Question 3

What are the different perspectives?

Answer 3

1. Media perspective
2. Sociological perspective
3. Psychological perspective

Question 4

What is the Media perspective?

Answer 4

Question how media and channels are influencing communication. What is on the front page, why is one topic more important than the other

Question 5

What is the Sociological perspective?

Answer 5

We want to believe something in the news because it’s part of out bubble/ social group.

Question 6

What is the Psychological perspective?

Answer 6

The way people are impacted by media and technology

Question 7

What are the quotes from Marshall McLuhan:

Answer 7

1. The medium is the message
2. The global village
3. Horseless carriage syndrome
4. Media are extensions of man
5. We walk backwards into the future
6. The content of a new medium is an old medium
7. Hot and cool media

Question 8

What does the quote “The medium is the message” mean?

Answer 8

The medium is more important than the content and effectiveness of the content

Question 9

What does the quote “The global village” mean?

Answer 9

The lack of secrecy and privacy

Question 10

What does the quote “Horseless carriage syndrome” mean?

Answer 10

First car looked like a carriage, it looks familiar. We are scared of things that are too new. We change products step by step

Question 11

What does the quote “Media are extensions of man” mean?

Answer 11

Used as an extension, means to an end, to send message across audience. We have a message, we use mediums to get it out into the world

Question 12

What does the quote “We walk backwards into the future” mean?

Answer 12

We live our lives through the rear-view mirror

Question 13

What does the quote “the content of a new medium is an old medium” mean?

Answer 13

Same content, new media outlet

Question 14

What does the quote “Hot and cool media” mean?

Answer 14

Hot media = Print, photographs, radio, movies - high commitment, induction, informative, little interaction from user

Cool media = Cartoons, telephone, television - low commitment, deduction, imaginative, great deal of interaction by user