Week 5 (MAM) Flashcards
1
Q
What is Agenda Setting?
A
When media focus on a certain topic or issue and make people talk about it.
2
Q
How does Agenda Setting work?
A
- Attention paid in the media to an issue
- The more attention is paid to an issue, the higher the likelihood it will become relevant in the minds of the audience
- The audience is larger when the issue is mentioned repeatedly
3
Q
What is Priming?
A
Activating existing images/knowledge in people’s minds for them to digest information/news.
4
Q
How does Priming work?
A
- Using prejudice and image
- Preparing audience, giving context
- Narrative, remember…
5
Q
What is Framing?
A
How media choose to present or publish information/stories/news
6
Q
How can we apply Framing?
A
- Selective shopping in arguments
- Creating a new context, media’s point of view/perspective
- Narrative, look at it from this angle
7
Q
What are the components of Framing?
A
- Powerlessness = playing the victim
- Economy = money, profit, loss
- Moral = events framed in ethical, religious or moralistic context of right or wrong
- Human impact = the emotional aspect
- Conflict = colliding sides, opinions, rivalry and battle.
8
Q
What are the levels of relationship between audiences and news?
A
- Awareness = corresponding topics
- Salience = most attention-grabbing topics
- Priorities= order of presentation
9
Q
What affects the levels of relationship between audiences and news?
A
- People lose interest (salience drops)
- Topics fight for attention
- Interest of the media varies
- Information overload
10
Q
What are the 7 types of inaccurate information?
A
- False connection (visual doesn’t support the content)
- False context (genuine content with false information)
- Manipulated content (genuine content is manipulated to deceive)
- Satire/parody (no intention to cause harm, but has potential to fool)
- Misleading content (misleading use of info to frame issue or individual)
- Imposter content (genuine sources are impersonated)
- Fabricated content (new content that is 100% false, designed to deceive and do harm)