Week 1 (combo)

Question 1

What 3 people had a really big influence on the communications theories?

Answer 1

1. Marshall McLuhan
2. Robert Cialdini
3. Walter Lippman

Question 2

What are the communications theories?

Answer 2

1. Powerful media
2. Powerful audience
3. Powerful content
4. The medium is the message

Question 3

What are the learning theories?

Answer 3

1. Classical conditioning
2. Operant conditioning
3. Mere exposure
4. Social learning
5. Mirror neurons
6. Psychomotoric learning
7. Cognitive learning
8. Reference groups

Question 4

What is part of Attitude?

Answer 4

1. Perception
2. Attitude
3. Theory of planned behavior
4. Elaboration likelihood model

Question 5

What parts exist in Persuasive Communication?

Answer 5

1. Learning theories
2. Attitude
3. Influence

Question 6

What are the six principles of influence?

Answer 6

1. Reciprocity
2. Commitment
3. Liking
4. Authority
5. Scarcity, less is more
6. Social group

Question 7

What is Reciprocity?

Answer 7

Wanting to do something back. If you give me a gift, I want to give you one back.

Question 8

What do we mean with Commitment?

Answer 8

Proving yourself to someone. When they ask you ask question you can only answer with yes to prove your commitment.

Question 9

What do we mean with Liking?

Answer 9

You believe something faster when it comes from someone you like.

Question 10

What do we mean with Scarcity?

Answer 10

Less samples make an item more wanted.

Question 11

What do we mean with Social Group?

Answer 11

You either like a group and want to be a part of that. Or you don’t like a group and therefore you don’t want to be like them.