Week 6: Attitudes Flashcards
1
Q
Cognitive Dissonance
A
The feelings of discomfort that result from holding two conflicting beliefs.
2
Q
Define the Self Perception Theory
A
- Developed by Daryl Benn.
- People develop attitudes and opinions by observing their own behaviour and drawing conclusions from it.
- Downplays the role of internal thoughts and emotions in attitude formation.
3
Q
Define Social Schemas
A
Cognitive structures comprising the presumed characteristics of a role, even, person or group.
4
Q
Stereotypes
A
Social Schemas about a group, be it positive or negative.
5
Q
Prejudice
A
A negative attitude towards people based on their membership of a group about who we hold a largely negative stereotype.
6
Q
Impression Management
A
The deliberate effort to influence the impression that others form of us.
7
Q
Define Motivation
A
The process that initiates, guides and maintains goal oriented behaviours.
8
Q
Name and describe the 4 theories of Motivation
A
- Evolution: Biological, instincts we are born with such as sucking.
- Homeostasis: Fulfilling urges and drives, such as hunger and addiction.
- Incentives and expectations: Cognitive driven - intrinsic and extrinsic motivation.
- Psychodynamic and humanistic views: Our subconscious and free will.
9
Q
Attitude
A
The positive or negative evaluative reaction towards a stimulus.
