Week 4: Theorise And Models Of Behavior 2 Flashcards
Tell me about the Protection Motivation Theory (Rogers, 1975)?
Perceived severity and perceived probability - Threat appraisal.
Efficacy of preventative behaviour and perceived self-efficacy - coping appraisal.
Threat Appraisal and Coping appraisal - intention to protect - protective behaviour.
What can the protection motivation theory (Rogers, 1975) be used for?
The theory can be used for the protection of cancer for example and can also be used in health contexts to help us understand fear appraisals and how individuals deal with fears related their health.
Define threat appraisal?
This is the perceived severity of a threatening issue and is subjective as it is based on their own Interpretation of an event.
Research states that the protection motivation theory will motivate people to exercise if they: believe a disease to be severe and likely to cause harm and if they personally believe exercise will reduce the health threat and if they have high self efficacy and if costs are not expensive. True or false?
True.
What is the Stimulus Response Theory (Skinner, 1953)?
Provides an explanation for how people learn new behaviours and grew out of the principles of classical conditioning (Pavlov, 1928) and instrumental conditioning (Thorndike, 1898).
What is classical conditioning (Pavlov, 1928)?
States that reflexive behaviours (salivation and blinking) can be elicited through repeated pairings of the behaviour with a antecedent cue e.g Pavlov found that the repeated ringing of a bell with the delivery of food, dogs would start salivating when the bell rang and no food was present.the dogs had learned to associate the bell ringing the delivery of food.
What is instrumental conditioning (Thorndike, 1898)?
States that voluntary behaviour can be learned by pairing the behaviour with consequent reinforcement. eg a person attends the gym because they are provided with a financial reward.
Provide the 4 types of events that can follow behaviour according to the stimulus response theory (Skinner, 1953)?
1) Positive reinforcement e.g. Money, praise(Increase exercise)
2) Negative reinforcement e.g. Pain, depression (Increase exercise)
3) Punishment e.g. Injury, embarrassment (Decrease exercise)
4) Extinction e.g. opportunities to socialise (Decrease exercise)
Define reflexive behavior?
Behaviour is not voluntary as it automatically happens.
Define operant conditioning with an example?
Operant conditioning is a type of learning in which the consequences of an individuals behaviour determines the likelihood the behaviour being repeated in the future. E.g. A baby smiles, father picks up the child, the child continues to smile.
Provide examples of primary and secondary reinforcers?
Primary: food and water
Secondary: money
Provide examples of positive and negative reinforcement?
Positive: when you exercise you get paid.
Negative: the symptoms of depression reduce when you attend the gym. It is a negative part of their lives but exercise reduces this negative symptom, resulting n an individual attending the gym.
Define positive punishment and negative punishment?
Positive punishment: the adding of an aversive stimulus to decrease a certain behaviour or response.
Negative punishment: the removal of an appetitive stimulus to decrease a certain type of behaviour.
Tell me about the research that (Roemmich, Gurgol and Epstein, 2004) conducted on the stimulus response theory?
The study revealed that children who received reinforcement increased their physical activity levels by 24% and decreased television watching by 22%.
Define the Transtheoretical model (Prochaska, 1977)?
According to the Transtheoretical model behaviour change is not a quick process, people don’t suddenly decide to quit smoking or start exercising and immediately change their behaviour. Rather behaviour change is a gradual process where an individual progresses through a series of stages.