Week 4 Reading Willis and Anderson: Ethnography as Health Research Flashcards
Ethnography
Willis & Anderson
= a research method that focuses on the scientific study of the lived culture of groups of people
Ethnography etymology
Greek:
- ethnos = nation of people
- graphein = to write
first coined in 1834
Culture (Spradley and McCurdy 2005)
= ‘the knowledge people use to generate and interpret social behaviour’
Malinowski
developed ethnographic method: tradition that ethnography is conducted by living among other cultures for months and even years
‘the final goal of which the ethnographer should never lose sight … is to briefly grasp the natives point of view, his relation to life, and to realise his vision of his world’ (Malinowski, 1922/1961)
accidental: stranded in Melanesia during WWI
Evans-Pritchard
= father of medical anthropology
combined methodology of Malinowski and theory of Radcliffe-Brownn –> 1st anthropological work concentrating on medical practices and beliefs
Father of medical anthropology
Evans-Pritchard
Postmodern ethnography
- requires a traditional commitment to observationn and the use of key informants as the basis for description and analysis of the social world
- commitment to use of cases, particularly of conflict where individual interests oppose social forces
- embedded sense of what it is like to live in the social world described:
- approaches: life history and life cycle
Key informant
= individual able to provide in-depth info to an ethnographer
Realist ethnography
- commitment to use of cases, particularly of conflict where individual interests oppose social forces
Ethnography ‘double meaning’
- product of research
- process of accomplishing it
The focus of ethnography
culture
“Ethnographic approaches are useful …” (Wolcott 1990)
“Ethnographic approaches are useful in the study of the structures that underpin how people organise their accounts of the social world” (Wolcott 1990)
Types of ethnography
4
- focused ethnography
- institutional ethnography
- ethno-nursing
- meta-ethnography
Focused ethnography/’micro-ethnography’
= concentrates on a single problem in a particular setting
Focused ethnography pros and cons
3+ 2-
(+) manageable workload for
researchers
(+) takes less time
(+) allows for the topic of interest to be identified before data collection
(-) ignores intercultural connections and the
complexity of whole cultural systems
(-) limits generalisability.