week 4 - attention Flashcards
definition of attention
attention is the ways we select pen thing to be aware of out of many things
–> brain is bombarded with sensory stimuli
attention reduces this info into a conscious stream
definition of attention
focused attention
a situation in which individuals try to attend to only one source of info while ignoring other stimuli (AKA selection attention)
definition of attention
divided attention
a situation in which two tasks are performed at the same time (AKA multitasking)
different approaches to study the limits of attention
inattentional blindness
what
we overestimate how much of the world are actually aware of
regularly miss important things because paying attention to something else
different approaches to study the limits of attention
inattentional blindness
study
the original gorilla study (1999)
2 video styles
transparent (white and black teams superimposed)
opaque (all filmed at the same time)
2 counting conditions
easy ( no. of pases of team)
hard (arieral and bounce seperate)
did you spot the gorilla-
different approaches to study the limits of attention
inattentional blindness
study findings
found that: inattentional blindness
can be induced easily in healthy participants
occurs more frequently if display transparaent
depends on difficulty of task
so attention is a limited resource that you distribute
different approaches to study the limits of attention
central capacity
kehnewman 1973
a single central capacity that can be used flexibily
strictly limited resource
single pool shared between competing tasks
dual tasks costs will emerge when two tasks exceed that total resources available
different approaches to study the limits of attention
central capacity
cognitive neuroscience evidence
ask participants to do dual tasks
event related potentions eliated by the onset of a pace cars brake light when on phone (dual) and when not on phone (single)
different approaches to study the limits of attention
the attentional blink
what
can make something invisible by showing it quickly after something that is important to them
different approaches to study the limits of attention
the attentional blink
study
raymond and shapiro
key conditions:
rapid visual stimuli (10Hz)
pariticpants asked to look for 2 objcts and report if they see the 2nd
T1 and T2
makes need to follow T1 and T2 for effect to work
different approaches to study the limits of attention
the attentional blink
study findings
stream of letters move T2 relative to T1
if T2 presented 100ms after T1 50% of the time not seen / not reported
different approaches to study the limits of attention
the attentional blink
explaintion
what causes this?
cognitive neuroscience
N400 - event related potential, seen when brain acesses meaning of a stimuli
if N400 is seen T2 is processed
luck 1999
T2 is processed although cannot report
different approaches to study the limits of attention
the attentional blink
interference theory
shaprio 1994
T1, T2 and masks are all encoded into a temporal buffer (visual short term memory)
T2 is competing for retrival amoung these items
so although processed cannot retrieve T2
evidence: isaak 1999
with increased distractors AB increases
different approaches to study the limits of attention
the attentional blink
a unified model
due to the masks following T1 increased attention needed to process T1
this leaves less attention to process T2
which leaves it vulnerable to decay
therefore cannot report
theories of attention
the cocktail party problem
dichotic listening tasks (cherry 1953)
- unattended auditory info is processed to a lower level of complexity then attended info
–> different sounds played into each ear. ask participant to pay attention to one
–> 1/3 of participants report hearing their name in unattended channel (easier is voices are different - bottom up processing)
johnsrude 2013
a familiar voice is easier to pay attention to and easier to ignore
we use our own experiences of the world to help to solve cocktail party problem –> top down processing