WEEK 2 - Health Models Flashcards
Learning & Cognitive Theory
looks at learning theories and cognition by exploring how people think/act and is used to design campaigns 4 changing health behaviour
cognitive learning theory uses… to change behaviour
positive reinforcement, incentives, modelling, classical conditioning and exposure
social cognition theory-steps to develop intervention based on TPB(Sutton 2002)
- identify target pop & behaviour
- identify most salient beliefs about behaviour
- conduct study using closed Qs to determine which beliefs are best predictors of intention
- analyse data to determine beliefs that discriminate intenders from non
- develop intervention
three types of health behaviours- Kasi and Cobb (1966)
Health behaviour, illness behaviour, sick role behaviour
health behaviour (K&C)
aims to prevent disease
illness behaviour (K&C)
aims to seek remedy
sick role behaviour (K&C)
aims at getting well
health behaviours defined by maturazzo (1984)
health impairing habits and health protective behaviours
health beliefs…
are key predictors of behaviour & powerful forces that affect our health and capacity to heal
four types of health beliefs
attributions
risk perception
motivation & self determination
self efficacy
attributions
individuals are motivated to see their social world as predictable and controllable- there is a need to understand causality
locus of casuality
internal/external
locus of stability
stable/unstable
two basic dimensions of attribution
locus of causality
locus of stability
locus of control
individuals differ as to whether they tend to regard events as controllable by them (internal) or uncontorllanle (external)