Week 2: Behavioural, Need and Cognitive Theories Flashcards
What are the three overarching motivational schools and their respective theories?
- Behavioural Theories - Skinners Operant Conditioning Theory
- Need Theories - Hierarchy of Needs, 2-Factor Theory, Acquired Needs Theory, Self-Determination, Cognitive Evaluation
- Cognitive Theories - Expectancy Theory, Equity Theory, Regulatory Focus Theory, Goal-Setting Theory, Social Learning Theory
What is the main behavioural theory?
Skinners Operant Conditioning Theory
According to Skinners Operant Conditioning Theory, you learn behaviour in two ways. What are they?
Reinforcement: providing rewards for desired behaviour
Punishment: administer punishment for undesired behaviour
Why is positive or negative reinforcement effective in Skinners Operant Conditioning Theory?
It strengthens a response and increases the probability of repetition
Why is punishment and extinction effective in Skinners Operant Conditioning Theory?
it weakens the behaviour and decreases its frequency
In Skinners Operant Conditioning Theory, what is the best technique to use in the workplace and why?
Research suggests that reinforcement is a more effective tool than punishment, because
1) punished behaviours tends to be temporarily suppressed rather than permanently changed
2) punishment may also produce undesirable side effects like suffering relationships
How can managers motivate employees to behave in ways that will benefit the organisation? Base your answers on Skinners Operant Conditioning Theory.
one way is shaping behaviours by systematically reinforcing each successive step towards a desired response
example: an employee always turns up 30 minutes late and one day he turns up only 20 minutes late. A manager can reinforce the improvement as the behaviour is now more closely to the desired behaviour.
What are the five need theories?
Hierarchy of Needs 2 Factor Acquired Needs Self-Determination Cognitive evaluation theory
Which theory is best known among the need theory, yet does not receive a lot of support?
Maslow’s Hierarchy of Needs
In Maslow’s Hierarchy of Needs theory there are 5 hierarchical needs in every human being and in the workplace. Name them in the right order from bottom to top.
Lower Order and External:
- Physiological need
- Safety need
Higher Order and Internal:
- Social need
- Esteem need
- Self-Actualisation need
In Maslow’s Hierarchy of Needs, what do the higher order needs entail?
- Social: interpersonal relations, parties
- Esteem: promotions, recognition
- Self-Actualisation: using abilities to the fullest potential
In Maslow’s Hierarchy of Needs, what do the lower order needs entail?
- Physiological: basic pay level to pay for rent and food
2. Safety: job security, health insurance
According to Maslow, as each need is satisfied, the next need becomes more ____. That means that the lowest level of unmet needs in the hierarchy…
Maslow suggests that in order to motivate someone, you therefore need to focus on….
dominant
is the prime motivator
satisfying the needs at or above the level the person currently at
How is Maslow’s Hierarchy of Needs theory flawed?
he delivered no empirical substantiation for the theory
Leaning on Maslow’s Hierarchy of Needs theory, later research has shown that in the global economy, employees in different countries may have different needs and can therefore be motivated in different way.
Name four examples of this.
- people in greece and japan are especially motivated by safety needs
- sweden, norway and denmark are especially motivated by belongingness needs
- in developing countries, physiological and safety needs may be expected to be important motivators
- conversely, in wealthy countries, esteem and self-actualisation needs may be expected to be more important motivators
In Herzbergs 2-Factor theory, there are two constructs leading to either satisfaction or dissatisfaction. What are those two constructs and why can they not be one dimension?
Hygiene factors: the continuum between no dissatisfaction and dissatisfaction
Motivators: the continuum between no satisfaction and satisfaction
They should not be seen as one because the absence of e.g. hygiene factors does not automatically mean a person is satisfied
Name three examples of Hygiene factors (2-Factor Theory)
company policies, salaries, work conditions
Name three examples of Motivators factors (2-Factor Theory)
growth, responsibility, achievement
According to Herzbergs 2-Factor Theory, satisfying ____ will not increase motivation, but focussing on ____ will.
hygiene factors, work itself
Why has Herzbergs 2-Factor Theory been criticised?
mainly due to flawed methodology
In what two ways does Herzbergs 2-Factor Theory contribute to motivational research?
- it helped researchers focus their attention on the important distinction between intrinsic (motivator needs) and extrinsic motivation (hygiene needs)
- his theory promoted researchers and managers to study how jobs could be designed or redesigned so they are intrinsically motivating
How did Herzberg come to his results on the 2-Factor Theory?
he asked people to describe in detail situations when they had felt exceptionally good or bad about their jobs and categorised them according to extreme satisfaction and extreme dissatisfaction
According to McClelland’s Acquired Needs Theory, a person has one of three main motivations that drive their being. What are they?
- Need for Achievement (nAch)
- Need for Power (nPow)
- Need for Affiliation (nAff)
In McClelland’s Acquired Needs Theory, the Need for Achievement (nAch) is peoples driving motivation to ____, to perform _____, and to meet _____.
People with high need for achievement will avoid ___ risk activities with ____ chance of gain and will avoid ____ risk activities ____ potential to failure.
excel, perform challenging tasks well and to meet personal standards of excellence
low, no
high, high
In McClelland’s Acquired Needs Theory, the Need for Power (nPow) describes a persons need to ____.
Those with power as their primary motivation don’t care for approval or recognition, they just want _____ and ____.
control or influence others
agreement and compliance
In McClelland’s Acquired Needs Theory the Need for Affiliation (nAff) describes those who seek out …
Those with affiliation as their primary motivation looks for ____. They tend to ___, shy away from standing out, and may need ____ and ____.
friendly and close interpersonal relationships
harmony
conform, approval and recognition
What makes a good leader, based on McClelland’s Acquired Needs Theory?
those with high need for power and low need for affiliation are linked to managerial success as caring about whether you are liked or not will become problematic in decision-making
How much empirical support does McClelland’s Acquired Needs Theory get?
a lot, it has the best research support of the last three theories (2-factor, hierarchy of needs, self-determination) but it is not easy to measure
According to the Self-Determination theory, employees are motivated by what three needs?
Need for autonomy
Need for competence
Need for relatedness
In the Self-Determination theory, the need for autonomy means what?
to have control and not be constantly monitored
In the Self-Determination theory, the need for competence means what?
to have a sense of mastery over your job
In the Self-Determination theory, the need for relatedness means what?
to feel connected to others