Week 12 - Parter stakeholder management

Question 1

what are Stakeholders

Answer 1

People or groups (entities) who affect or are affected by the
organization

Question 2

what are primary stakeholders

Answer 2

Entities without which the focal organization cannot survive

Question 3

what are secondary stakeholders

Answer 3

Entities that are influenced or affected by the organization without
being essential to its survival

Question 4

what is the stakeholder thoery

Answer 4

Stakeholders are important to the success of the organization
All stakeholders should be considered in the management process
Stakeholders’ interests should be served

Question 5

Identify stakeholders

Answer 5

Relevant to the issue at hand

Question 6

stakeholder analysis

Answer 6

determine the stake and importance of each group

Question 7

stakeholder mapping

Answer 7

looks at:

influence/power/importance & interest /stake

low stake - monitor & keep satisfied
high stake - keep informed, manage closely

low influence – monitor and keep informed
high influence - keep satisfied and manage closely

Question 8

stakeholder plan

Answer 8

understand stakeholder expectations
- gap analysis (expectations vs reality)

Question 9

stakeholder - execute

Answer 9

implement the plan from the previous stage

Question 10

stakeholder - evaluate

Answer 10

monitor performance of each stakeholder relationship

Question 11

stakeholder - modify

Answer 11

modify organizational goal and objectives as per stakeholders interest

Question 12

establishing relationships

Answer 12

establishing a meaningful and active connection with the relationship parter

Question 13

examples of establishing relationships

Answer 13

• Create systematic communications
• Provide stable and singular contact information
• Define relationship expectations
• Nurture the stakeholders’ ownership of the relationship

Question 14

supporting public relations

Answer 14

giving assistance to the professional maintenance of a favourable public image

Question 15

examples of supporting public relations

Answer 15

• Identify the partner’s primary function
• Remain transparent
• Sustain bilingualism

Question 16

sharing resources

Answer 16

Sharing human resources, material resources, and sport properties in order
to create value

Question 17

examples of sharing resources

Answer 17

• Identify the partners’ available resources
• Share facilities
• Exchange professional services and expertise
• Share knowledge

Question 18

enhancing the experience

Answer 18

Improving the partner’s product delivery through relationship performance.

Question 19

examples of enhancing the experience

Answer 19

Leverage activation programs
Include partners in events
Suggest ways to maximize event participation

Question 20

driving brand image

Answer 20

Allowing relationship partners to control and operate brand associations,
directly or indirectly, to various extents and by different

Question 21

examples of driving brand image

Answer 21

Discussing common brand strategy aspects
Cross-promoting specific brand associations
Allowing control over associations
Sharing openly their brand strategy openly allow brand usage