Week 12 - Parter stakeholder management Flashcards
what are Stakeholders
People or groups (entities) who affect or are affected by the
organization
what are primary stakeholders
Entities without which the focal organization cannot survive
what are secondary stakeholders
Entities that are influenced or affected by the organization without
being essential to its survival
what is the stakeholder thoery
Stakeholders are important to the success of the organization
All stakeholders should be considered in the management process
Stakeholders’ interests should be served
Identify stakeholders
Relevant to the issue at hand
stakeholder analysis
determine the stake and importance of each group
stakeholder mapping
looks at:
influence/power/importance & interest /stake
low stake - monitor & keep satisfied
high stake - keep informed, manage closely
low influence – monitor and keep informed
high influence - keep satisfied and manage closely
stakeholder plan
understand stakeholder expectations
- gap analysis (expectations vs reality)
stakeholder - execute
implement the plan from the previous stage
stakeholder - evaluate
monitor performance of each stakeholder relationship
stakeholder - modify
modify organizational goal and objectives as per stakeholders interest
establishing relationships
establishing a meaningful and active connection with the relationship parter
examples of establishing relationships
- Create systematic communications
- Provide stable and singular contact information
- Define relationship expectations
- Nurture the stakeholders’ ownership of the relationship
supporting public relations
giving assistance to the professional maintenance of a favourable public image
examples of supporting public relations
- Identify the partner’s primary function
- Remain transparent
- Sustain bilingualism
sharing resources
Sharing human resources, material resources, and sport properties in order
to create value
examples of sharing resources
- Identify the partners’ available resources
- Share facilities
- Exchange professional services and expertise
- Share knowledge
enhancing the experience
Improving the partner’s product delivery through relationship performance.
examples of enhancing the experience
Leverage activation programs
Include partners in events
Suggest ways to maximize event participation
driving brand image
Allowing relationship partners to control and operate brand associations,
directly or indirectly, to various extents and by different
examples of driving brand image
Discussing common brand strategy aspects
Cross-promoting specific brand associations
Allowing control over associations
Sharing openly their brand strategy openly allow brand usage
