Week 12 - CSR: corporate social responsibility Flashcards
1
Q
Corporate Social Reasonability definition
A
- How organizations balance operations with economic, social, and
environmental responsibilities - Cover all interests of stakeholders
- Trippel bottom line
- Can be integrated into the strategic plan
- CSR vs CRM
2
Q
what is trippel bottom line?
A
- People → social impact
- Planet → environmental impact
- Profit → economic impact
3
Q
Carroll’s CSR Pyramid includes
A
- philanthropic responsibilities
- ethical responsibilities
- legal responsibilities
- economic responsibilities
4
Q
Philanthropic responsibilities
A
- be a good citizen
- contribute resources to the community
- improve quality of life
5
Q
ethical responsibilities
A
- be ethical
- obligation to do what is right, just and fair
- avoid harm
6
Q
legal responsibilties
A
- obey the law
- law is society’s codification of right and wrong
- play by the rules of the game
7
Q
economic responsibility
A
- be profitable
- the foundation upon all others rest
8
Q
Social Impacts
A
- Change felt by the people in a community
- Very broad
- difficult to define
- Difficult to measure
8
Q
examples of social impacts
A
- Sport participation
- Sense of community
- Community pride
9
Q
Environmental Impacts
A
Environmental Impacts
* Changes to the natural environment caused by sport
Impacts of the Environment
* Changes to sport caused by climate change
Sport Ecology
10
Q
examples of environmental impacts
A
- Energy-efficient upgrades to facilities
- Recycling promotion and programs
11
Q
economic impacts
A
- Monetary
- Internal
- External
12
Q
examples of economic impacts
A
- Internal: generating a profit
- External: tourism spending
13
Q
Benefits of CSR: The
Organization
A
- Improved brand image and reputation
- Enhances customer loyalty
- Increases sales and profits
- Efficient and satisfied HR base
- Improved productivity and quality
- Better decision making and risk management
14
Q
Benefits of CSR: The
Community
A
- Greater profile of community causes
- Financial investment
- Increased social interaction
- Stakeholder commitment and development
