Week 10 - Consumer Behaviour

Question 1

Define Consumer behaviour

Answer 1

Consumers decision making processes associated with the marketing activities of an organization

Question 2

Define sport consumer behaviour

Answer 2

People attend sport events as spectators; consume sport through a variety of mediums (TV, internet, smartphones, radio); purchase merchandise representing teams, leagues, and countries; consumer concessions at the games and matches and discuss it with family and complete strangers; among many other behaviours