Water Aid Representation

Question 1

How does the Water Aid advert create a domesticated representation of women?

Answer 1

It shows a mother washing clothes, a domestic chore. There is a use of foreground props, the cloth being washed by the mother, and a background interest, a little girl watching this.

Question 2

How does the Water Aid advert present Alverado’s Pitied Trope?

Answer 2

Wide angle shots appear to connote loneliness. Costume purposely chosen; Claudia wears poor footwear.

Question 3

How does the Water Aid advert challenge Alverado’s Pitied Trope?

Answer 3

The end of the advert includes saturated and high key footage.

Question 4

Why does the Water Aid advert create a domesticated representation of women?

Answer 4

This has been done for personal identification (Blumler + Katz), and to keep the focus on the charity advert and not change the meaning.

Question 5

Why does the Water Aid advert present Alverado’s Pitied Trope?

Answer 5

This has been done so the audience pities the actors and so they donate to the charity.

Question 6

Why does the Water Aid advert challenge Alverado’s Pitied Trope?

Answer 6

This had been done to act as a remedy for audience desensitisation.

Question 7

How does the Water Aid advert show stereotypes?

Answer 7

It stereotyped about the place and African women. They are created by costume (traditional and simple clothing) and how Claudia carries a bucket on her head. The cast is black African people.

Question 8

Why does the Water Aid advert show stereotypes?

Answer 8

This has been done to save time and to get the point across.