Black Panther Industry Flashcards
What could come up on an Industry question?
Marketing, Ensuring success, Managing risk.
Who distributed Black Panther (2018)?
Disney
When was Black Panther released?
Feburary 12 2018
Who produced Black Panther (2018)?
Marvel
Who are the key theorists for a Black Panther Industry question?
David Hesmondhalgh (Cultural Formatting + Cultural Industries), Curran + Seaton (Conglomerates)
What is Hesmondhalgh’s theory of Cultural Formatting and Cultural Industries?
Hesmondhalgh’s theory of Cultural Formatting is the way a media product can be successful if it includes these 4 things. Star Power, International Remakes, Popular Genre, Serial Format. By doing this, companies minimize risk and maximise audience which in turn equals profit. Operating through a range of Cultural Industries is where a company advertises their product through a range of ways to reach a bigger audience.
What is Curran and Seaton’s theory of Conglomerates?
They say conglomerates strive for profit and power which in turns leads to a lack of originality.
Who is a conglomerate?
Disney
What are the benefits of conglomerates?
Seal of approval, Lack of competition, High production value, Can’t fail.
What are the drawbacks of conglomerates?
They lead to a lack of originality, Smaller companies cannot compete.
How does Black Panther link with Hesmondhalgh’s Cultural Formatting Theory?
It abides to all 4 things said. Star Power - Kendrick Lamar + Michael B Jordan. International Remake - Posters in China. Serial Format - 17th film in the MCU. Popular Genre - Superhero (Most popular genre).
What is the main target audience for Black Panther?
Marvel fans, 12A audience, mainstream, Black Panther fans.
What is the auxillery audience for Black Panther?
Lexus cars fans, NYC Fashion Week fans, Kendrick Lamar fans.
What was the concept for Black Panther?
Disney wanted to create a ‘360 degree consumer experience’ (Everywhere you look, you would see Black Panther). The film was aimed to be a ‘cultural event’ across a variety of media platforms.
Who did Disney have synergy with?
Lexus cars, Hasbro toys, NYC Fashion Week, NBA.
Why did Disney and Marvel make the film for a 12A audience?
A 12A rating given by the BBFC means that a wider audience will be able to watch the movie in cinemas and will make more money. The film follows a strict moral code by showcasing no sex or nudity and justified violence.
Hesmondhalgh states “The biggest media companies now operate through a range of cultural industries”. How true is this?
Black Panther operates through..
- Film Industry - Black Panther film
- Merch -Action figures from Hasbro
- Video Game - Synchrony Bank
- Automotive - Lexus Cars synergy
- Music Industry - Kendrick Lamar soundtrack
- Fashion - NYC Fashion week
Give 2 examples of how the film industry is regulated.
- BBFC (British Board Film Classification) gave Black Panther a 12A rating.
- MPAA (Motion Picture Association America) gave Black panther a PG13.
- Green band trailer
- Red band trailer
How do large film companies manage risk? Refer to Black Panther.
- Conform to Hesmondhalgh’s Cultural Formatting theory.
- Horizontal + Vertical integration as it reduces costs
- Have a high production value, unoriginality, and a high distribution budget. All of this is possible because Disney is a conglomerate.
How was Black Panther successful critically?
• (Critical Success) Won best soundtrack, costume and production design at the Oscars and was nominated for best picture.
How was the film successful financially?
• (Financial Success) Box office grossed $1.3 billion. Cost $350 million in production and distribution.
How was the film successful culturally?
• Most tweeted about Film ever at the time of release
• #WhatBlackPantherMeansToMe
How was the film marketed and who are the who are the target audiences?
• They used a “360 degree consumer experience” (meaning black panther was everywhere) to target a mass audience.
• Individual character posters which targets the actor’s pre-sold audiences.
• Synergy with Kendrick Lamar on the soundtrack targets his fans.
Synergy with NY fashion week targets a female audience.
