Kiss of the Vampire (1963) Media Language Flashcards
Who was the film produced and distributed by?
Hammer Films. In the 1960s, production companies did the marketing.
How did Hammer Films market KotV?
Bright colours, Z-lines, Painted images, Actor names, Billing block.
What media language could be applied to the title in the poster?
The capitalised, serif font suggests the vampire film genre and this is is anchored by the ‘wooden’ styling which is a polysemic sign signifying a stake used to kill a vampire or a coffin.
What media language could be applied to the title in the poster? Refer to a specific letter.
In the title, the letter V could be interpreted as a fang as it appears to have blood dripping down from it which gives anchorage to the vampire and horror genre.
What are connotations of the horror genre instances of?
Repetition which is a part of Neale’s theory on genre as he says “genres are made up of instances of repetition and difference”.
Why is repetition important?
Audiences feel pleasure of recognition through repeated codes and conventions.
How is KotV a hybrid genre?
Through the instances of repetition of a horror genre in the title which includes ‘Vampire’, there are also instances of difference within the title through the word ‘kiss’, creating a binary opposite, signifying that the movie is a romance horror hybrid.
What is Hammer Film’s house style?
The use of bright colours, a z-line and a painted image.
How does the use of colour conform to Barthes’
