Newspapers Flashcards
What are the 3 newspaper genres and what do they mean?
Tabloid = soft news .
Broadsheet = all words no pictures.
Mid market = entertainment and news.
Who owns news outlets such as The Sun, The Sunday Times, The Times and Sky?
Rupert Murdoch.
What does threshold mean? (News value 1/8)
The impact and reach of the story
What does unexpectedness mean? (News value 2/8)
An event that is a shock or out of the ordinary.
What does negativity mean? (News value 3/8)
Bad news is more interesting.
What does elite persons/places mean? (News value 4/8)
Stories about important people/places.
What does unambiguous mean? (News value 5/8)
Stories that are easy to understand.
What does personalisation mean? (News value 6/8)
Stories that include human interest ‘real people’
What does proximity mean? (News value 7/8)
Stories that are closer to home (more likely)
What are threats to newspapers?
- The internet as it is accessible and convenient unlike newspapers. The internet is free, unfiltered and instantly updated.
- A lot of people have shorter attention spans due to over reliance on technology so are more likely to stay away from newspapers with a lot of writing.
- The target audience for newspapers is old people who are dying, which means less readership.
What are the benefits of online newspapers?
- Reduces printing costs
- Almost unlimited space which means there is more variety
- Offers multimodal stories, meaning pictures, videos and text.
- Offer hyper modal stories, meaning hyperlinks are included in the text.
How would newspapers create success?
- Target a mass audience and they do this through the NAV bar on a website, linking to different topics people might be interested in.
- Target as many niche audiences as possible.
- Operate across a range of cultural industries, meaning launch a website, open social media accounts and open an app.
Who is the target audience for The Times?
• Affluent people - use of the paywall (50p a day), £69 monthly wine subscription in a March 2022 edition.
• Educated people - hard news, less pictures and more copy.
• As many people as possible through a neutral political view - “Driven to despair” cover
Who is the target audience for The Mirror?
• People who have a left-wing political view - Article on Theresa May “Fallen at the second hurdle”
• Less affluent people - £1 free bet on horse racing. No paywall.
• Mainstreamers - Soft News, many stories on front page, AD for Eastenders.
• Less affluent resigned men - Talks about sport on the front page.
• Mass audience - NAV bar on website.
Referring to The Times and The Mirror, explain horizontal and vertical integration.
• Horizontal - Reach PLC owns a lot of newspapers (The Mirror, The Express, Teeside Gazette) (Same area of company).
• Vertical - Rupert Murdoch owns The Times. His company News Corp owns News UK which owns other news empires such as Fox and Sky.
