Trigger words

Question 1

Who are the theorists to apply to the trigger word ‘respond’?

Answer 1

Hall (Reception Theory), Shirky (End of Audience), Jenkins (Fandom), Bandura (Media Effects Model), Blumbler and Katz (Uses and Gratifications) only when referring to things audiences can do actively (Personally identify, Have sexual gratification, and participate in social interaction.

Question 2

Who are the theorists to apply to the trigger word ‘use’?

Answer 2

Blumbler and Katz (Uses and gratifications),