Kiss of the Vampire (1963) Representations

Question 1

How are women represented in the poster?

Answer 1

The woman on the left side of the poster can be seen through the male gaze, a theory by Laura Mulvey, and we see this through the way her boobs, bum and calves are highlighted by the lighting which can act as a means of sexual gratification for some of the audience.

Question 2

How are men represented in the poster?

Answer 2

Men can be seen to be represented as strong and more important than women throughout the poster as on the billing block, there are names of 4 men and 1 women when on the poster there are 2 of each gender, suggesting the patriarchal control at the time which was when the 2nd wave of feminism was occurring and the Women’s LIB were fighting for equality.