Water Aid - Audio Visual (Component 1, Advertising) Flashcards
When was the Water Aid charity established?
1981
Water Aid works with __ African, Asian and Central American countries
37
The main person in the advert is called?
Claudia (16)
What was the 1984 hit by Band Aid?
do they know its Christmas?
What was the name of the first global charity event raising funds for famine in Ethiopia?
Live Aid (1985)
Which two TV celebrities did a telethon for the famine in Ethiopia and raised over £1 billion?
Lenny Henry and Richard Curtis
Water Aid juxtaposes traditional charity adverts by including what?
personalised narrative, creating direct appeal to the audience for money
The establishing shot with it raining outside this British home and the cut to a unnamed by likely African country has what significance?
both events are happening at the same time (listening to the radio and Claudia walking)
The visual and audio codes work together to construct what meaning in African and Britain
“sunshine” in Africa and “rainy” in England
Water Aids ________ TV advert from 2013 (intertext)
‘no choice’
Water Aid had “deliberately broken away from the traditional charity aid formula” by launching what campaign?
rain for good
The wide angled shot of Claudia on the dusty road connotes what?
her independence
Claudia’s stereotypical dress codes are what?
knee length skirt and pink colour palate
The adverts use of young women links to what PIES theory?
I - identity for young women who they might identity as Claudia
Parents watching the advert may personally identity in wanting what for their child?
a ‘better life’ that Water Aid presents for the children in the advert
