Newspaper Terminology

Question 1

Masthead

Answer 1

title of the newspaper

Question 2

Barcode

Answer 2

used to scan the newspaper

Question 3

Caption

Answer 3

brief text underneath an image describing the photograph

Question 4

Main image

Answer 4

the dominant picture often filing much of the page

Question 5

Page numbers

Answer 5

a system of organisation, helping you pick and mix what you want to read.

Question 6

Lead story

Answer 6

the main story, usually a splash

Question 7

Folio

Answer 7

the top label of the whole paper can relate to the area covered in the paper

Question 8

Page furniture

Answer 8

everything on the page except pictures, text or stories

Question 9

Pull quote

Answer 9

something taken from within the article usually said by the person in the main image

Question 10

Classified advert

Answer 10

much cheaper than larger display advertisements used by businesses

Question 11

Target audience

Answer 11

the people at whom the media text is aimed

Question 12

Byline

Answer 12

the line above the story, which gives the authors name and sometimes their job or location

Question 13

Body text

Answer 13

also known as the copy, written material that makes up the main part of the article

Question 14

Standfirst

Answer 14

block of text that introduces the story, normally in a different style to the body text and headline

Question 15

Headline

Answer 15

the text indicating the nature of the article below

Question 16

Centre spread

Answer 16

a photograph often in full colour that runs across the middle of two pages

Question 17

Edition

Answer 17

these are versions with some changes and maybe additional late stories

Question 18

Skyline

Answer 18

an information panel on the front page that tells the reader about other stories in the paper

Question 19

Gutter

Answer 19

The blank space between margins of facing pages of a publication.

Question 20

Standalone

Answer 20

picture story that can exist on its own on a front-page leading to a story inside