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Media > Media Language > Flashcards

Media Language Flashcards

1
Q

Extreme close up

A

contains one part of a character’s face

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2
Q

A mid-shot

A

contains a complete view of the character

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3
Q

Extreme long shot

A

contains a large amount of landscape

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4
Q

Eye-level camera

A

angles in which the camera incorporates a character’s eyes

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5
Q

Bird’s eye

A

shot directly from above

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6
Q

High angle

A

angled down towards the subject having a diminishing effect

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7
Q

Target audience

A

the people at whom the media text is aimed

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8
Q

Layout and design

A

The way in which a page has been designed to attract the target audience

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9
Q

Brand identity

A

the association the audience make with a brand

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10
Q

Audience positioning

A

the way media productions place audiences literally or metaphorically. Example - audiences may be positioned with a particular character

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11
Q

Anchorage

A

the words that accompany an image

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12
Q

Attract

A

how media producers create appeal to audiences to encourage them to consume the product

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13
Q

Mediation

A

the way in which a media text is constructed in order to represent a version of reality

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14
Q

Mise-En-Scene

A

how the combination of images in the frame creates meaning

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15
Q

Media Conglomerate

A

A company that owns other companies across a range of media platforms

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16
Q

Discourse

A

the topics, language, and meanings behind the media text

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17
Q

Franchise

A

an entire series of a film for example

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18
Q

Gate Keepers

A

people responsible for deciding the most appropriate stories to appear in newspapers

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19
Q

Hegemony

A

the dominance of one group over another

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20
Q

Ethos

A

beliefs and values of a media organisation

21
Q

Ethnocentric

A

te belief in the superiority of one’s ethnic group or culture

22
Q

Distribution

A

media productions are delivered to audiences

23
Q

Horizontal integration

A

media conglomerate made up of different companies that produce and sell similar products

24
Q

Vertical integration

A

own all or most of that chain of production and distribution for the product

25
Q

Diegetic sound

A

The sound that comes from the fictional world

26
Q

Encoding and decoding

A

media producers encode and consumers decode

27
Q

Intertextuality

A

where one text makes reference to another

28
Q

Iconography

A

The props, costumes, objects, and backgrounds associated with a genre

29
Q

Audience segmentation

A

where a target audience is divided up due to the diversity

30
Q

Circulation

A

the process of audience/users sending and sharing media content

31
Q

Extention

A

expand the potential of a market

32
Q

Synergy

A

to own or control delivery systems

33
Q

Window of the world

A

texts showing the present reality. For example, news programmes are showing the audience the ‘real’ world

34
Q

Splash

A

story given the most prominence on the front of a newspaper

35
Q

Cover lines

A

suggest the content to the reader, often teasers and rhetorical questions

36
Q

House style

A

the aspect that makes a magazine recognisable to its readers

37
Q

Cultural capital

A

media tastes and preferences of an audience - linked to class/background

38
Q

Caption

A

words that accompany an image

39
Q

Feature

A

the main or one of the main stories in the edition

40
Q

Non-diegetic sound

A

sound added in during editing, a voiceover and music etc…

41
Q

Cross-platform marketing

A

a text that is distributed and exhibited across a range of media formats

42
Q

Political bias

A

where a newspaper may show support for a political party

43
Q

Binary opposites

A

texts incorporate juxtaposing values

44
Q

Patriarchal culture

A

a society or culture that is male-dominated

45
Q

Opinion leaders

A

people in society who affect the way in which others interpret a particular media text

46
Q

Niche audience

A

a relatively small audience with specialised interests

47
Q

Active audience

A

actively engage in selecting media products

48
Q

Passive audience

A

passively accept the messages that producers communicate

49
Q

Viral marketing

A

advertising is done through less conventional ways like through social media and the internet

Media (13 decks)

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