Media Language

Question 1

Extreme close up

Answer 1

contains one part of a character’s face

Question 2

A mid-shot

Answer 2

contains a complete view of the character

Question 3

Extreme long shot

Answer 3

contains a large amount of landscape

Question 4

Eye-level camera

Answer 4

angles in which the camera incorporates a character’s eyes

Question 5

Bird’s eye

Answer 5

shot directly from above

Question 6

High angle

Answer 6

angled down towards the subject having a diminishing effect

Question 7

Target audience

Answer 7

the people at whom the media text is aimed

Question 8

Layout and design

Answer 8

The way in which a page has been designed to attract the target audience

Question 9

Brand identity

Answer 9

the association the audience make with a brand

Question 10

Audience positioning

Answer 10

the way media productions place audiences literally or metaphorically. Example - audiences may be positioned with a particular character

Question 11

Anchorage

Answer 11

the words that accompany an image

Question 12

Attract

Answer 12

how media producers create appeal to audiences to encourage them to consume the product

Question 13

Mediation

Answer 13

the way in which a media text is constructed in order to represent a version of reality

Question 14

Mise-En-Scene

Answer 14

how the combination of images in the frame creates meaning

Question 15

Media Conglomerate

Answer 15

A company that owns other companies across a range of media platforms

Question 16

Discourse

Answer 16

the topics, language, and meanings behind the media text

Question 17

Franchise

Answer 17

an entire series of a film for example

Question 18

Gate Keepers

Answer 18

people responsible for deciding the most appropriate stories to appear in newspapers

Question 19

Hegemony

Answer 19

the dominance of one group over another

Question 20

Ethos

Answer 20

beliefs and values of a media organisation

Question 21

Ethnocentric

Answer 21

te belief in the superiority of one’s ethnic group or culture

Question 22

Distribution

Answer 22

media productions are delivered to audiences

Question 23

Horizontal integration

Answer 23

media conglomerate made up of different companies that produce and sell similar products

Question 24

Vertical integration

Answer 24

own all or most of that chain of production and distribution for the product

Question 25

Diegetic sound

Answer 25

The sound that comes from the fictional world

Question 26

Encoding and decoding

Answer 26

media producers encode and consumers decode

Question 27

Intertextuality

Answer 27

where one text makes reference to another

Question 28

Iconography

Answer 28

The props, costumes, objects, and backgrounds associated with a genre

Question 29

Audience segmentation

Answer 29

where a target audience is divided up due to the diversity

Question 30

Circulation

Answer 30

the process of audience/users sending and sharing media content

Question 31

Extention

Answer 31

expand the potential of a market

Question 32

Synergy

Answer 32

to own or control delivery systems

Question 33

Window of the world

Answer 33

texts showing the present reality. For example, news programmes are showing the audience the 'real' world

Question 34

Splash

Answer 34

story given the most prominence on the front of a newspaper

Question 35

Cover lines

Answer 35

suggest the content to the reader, often teasers and rhetorical questions

Question 36

House style

Answer 36

the aspect that makes a magazine recognisable to its readers

Question 37

Cultural capital

Answer 37

media tastes and preferences of an audience - linked to class/background

Question 38

Caption

Answer 38

words that accompany an image

Question 39

Feature

Answer 39

the main or one of the main stories in the edition

Question 40

Non-diegetic sound

Answer 40

sound added in during editing, a voiceover and music etc...

Question 41

Cross-platform marketing

Answer 41

a text that is distributed and exhibited across a range of media formats

Question 42

Political bias

Answer 42

where a newspaper may show support for a political party

Question 43

Binary opposites

Answer 43

texts incorporate juxtaposing values

Question 44

Patriarchal culture

Answer 44

a society or culture that is male-dominated

Question 45

Opinion leaders

Answer 45

people in society who affect the way in which others interpret a particular media text

Question 46

Niche audience

Answer 46

a relatively small audience with specialised interests

Question 47

Active audience

Answer 47

actively engage in selecting media products

Question 48

Passive audience

Answer 48

passively accept the messages that producers communicate

Question 49

Viral marketing

Answer 49

advertising is done through less conventional ways like through social media and the internet