Formation - Music Videos (Component 1, Section A) Flashcards
What event shared the songs release date?
Super Bowl
Name two issues raised in the video
black lives matter, hurricane Katrina, police brutality, slavery
What type of dress is Beyonce seen wearing?
Antebellum dress (slavery)
What does ‘bounce’ mean in regards to the video?
style of music in new Orleans - from the documentary THE B.E.A.T
What natural disaster influenced the music video?
hurricane Katrina, specifically the flooding destroying lower income households
What album is the song from?
lemonade
Give a binary opposition example in the visual codes
beyonce wearing an antebellum dress
Give a contextual reference that shows that ‘Formation’ is addressing racial tension
police surrendering when the boys break dancing
women wearing denim
stop shooting us graffiti
How long is the music video?
4.48 (longer to make a message, not just a song)
Which successful man does Beyonce refer to in her lyrics for ‘Formation’
Bill Gates
Martin Luther - on the newspaper front cover
The video was directed by who?
Melina Matsoukas
Beyonce’s performance shift from moments of aggression to more culturally recognisable what?
dance routines
Apply Barthes semiotics to the antebellum dresses
signifier - black women wearing white dresses
signified - referencing the antebellum era of American history
Baudrillard argues we are immersed in a world of images that are no longer ‘real’, does Formation conform to this?
no - the frames are a collection of historical events in history and challenging the negotiated police racism in america
yes - released day before the super bowl, reducing important issues down to a means to promote her own career
How many views did the super bowl match get when she performed there?
100 million