Formation - Music Videos (Component 1, Section A) Flashcards

1
Q

What event shared the songs release date?

A

Super Bowl

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2
Q

Name two issues raised in the video

A

black lives matter, hurricane Katrina, police brutality, slavery

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3
Q

What type of dress is Beyonce seen wearing?

A

Antebellum dress (slavery)

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4
Q

What does ‘bounce’ mean in regards to the video?

A

style of music in new Orleans - from the documentary THE B.E.A.T

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5
Q

What natural disaster influenced the music video?

A

hurricane Katrina, specifically the flooding destroying lower income households

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6
Q

What album is the song from?

A

lemonade

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7
Q

Give a binary opposition example in the visual codes

A

beyonce wearing an antebellum dress

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8
Q

Give a contextual reference that shows that ‘Formation’ is addressing racial tension

A

police surrendering when the boys break dancing
women wearing denim
stop shooting us graffiti

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9
Q

How long is the music video?

A

4.48 (longer to make a message, not just a song)

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10
Q

Which successful man does Beyonce refer to in her lyrics for ‘Formation’

A

Bill Gates

Martin Luther - on the newspaper front cover

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11
Q

The video was directed by who?

A

Melina Matsoukas

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12
Q

Beyonce’s performance shift from moments of aggression to more culturally recognisable what?

A

dance routines

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13
Q

Apply Barthes semiotics to the antebellum dresses

A

signifier - black women wearing white dresses

signified - referencing the antebellum era of American history

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14
Q

Baudrillard argues we are immersed in a world of images that are no longer ‘real’, does Formation conform to this?

A

no - the frames are a collection of historical events in history and challenging the negotiated police racism in america
yes - released day before the super bowl, reducing important issues down to a means to promote her own career

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15
Q

How many views did the super bowl match get when she performed there?

A

100 million

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16
Q

Beyonce frequently uses what mode of address, gazing directly at us in strong, powerful stances

A

direct mode of address

17
Q

What’s the most iconic scene Beyonce’s in showing power?

A

her standing on the sinking police car

18
Q

Does the representation of women condone the objectification of women?

A

yes - dance sections where she wears shot/tight outfits
no - the outfits are deliberately provocative to attract an active audience to question the shift in women roles - the denim for example, taken off men ad used on women how they want.

19
Q

hooks position is what?

A

feminism is a struggle to end western patriarchal sexism. Does the video pay a part in that struggle or part of the oppression?

20
Q

Gilroy says racial hierarchies and binary opposition are based on ‘_________’

A

‘otherness’ - having a black women in power juxtaposes the binary opposition

21
Q

What does Sapphires mean?

A

comedic depiction of black women, common staple of talk shows and reality TV

22
Q

What does Jezebels mean?

A

Over-sexualised representations of black femininity have significantly shaped perceptions of black women since slavery

23
Q

hooks would argue Beyonce is using the black stereotype of Jezebel within her performances, how?

A

Copies the Jezebel formula as the women parade their bodies in sexually explicit sequences , inviting audiences to view black women as highly promiscuous