Tide - Print (Component 1, Advertising) Flashcards
Who launched Tide in 1946?
Procter and Gamble
D’Arcy Masius Benton and Bowles (DMB&B) handles who’s accounts?
Procter and Gamble
DMB&B used print and radio advertising to built what for Tide?
audience familiarity
Post WW2 ________ boom of the 1950s
consumer
Name 3 of the 4 popular domestic products desired by households in the 1950 consumer boom
vacuum cleaners
fridge-freezers
microwaves
washing machines
Advertising, marketing and branding were all very important at the time because…
consumer culture was new with many ‘new’ brands
What are the names of the two advertising intertexts of the 1950s?
‘Womens Land Army’
‘Rosie The Riveter - We Can Do It’
Men were being targeted for what industry post-war boom?
America’s car industry
Women were the primary target for…
household technology
Domestic perfection and servitude to the man created what need?
the need for speed / better standard of living
The waves, curls and rolls were made fashionable by which film stars?
Veronica Lake
Betty Grable
Rita Hayworth
Having the hair held back connotes what?
focus to her work, binary opposed by the full face of makeup
The likely female target audience for household products were?
lower-middle class women (assuming the upper class have them as standard)
Increasing popularity for household products meant…
supermarkets stocked a wider range of goods
Endorsement from ‘Good Housekeeping’ magazine makes them a what?
opinion leader
