Vocabulary Flashcards

1
Q

A small firm that has great prospects for growth

A

High Potential Ventures (Gazelles)

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2
Q

A small firm that provides substantial profits to its owner

A

Attractive Small Firm

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3
Q

A small firm that provides minimal profits to its owners

A

Microbusiness

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4
Q

Very small loans, often provided to entrepreneurs in developing countries

A

Microloans

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5
Q

A business with growth potential that is small compared to large companies in an industry, has geographically localized operations, is financed by only a few individuals, and has a small management team

A

Small business

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6
Q

An economically attractive and timely opportunity that creates value for interested buyers or end users

A

Entrepreneurial Opportunity

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7
Q

A person who relentlessly pursues an opportunity, in either a new or an existing business, to create value while assuming both the risk and the reward for his or her efforts

A

Entrepreneur

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8
Q

Doing more with less in terms of resources invested in a business, and, where possible, controlling the resources without owning them

A

Bootsrapping

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9
Q

An entrepreneur who brings a new firm into existence

A

Founder

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10
Q

An entrepreneur whose power is limited by a contractual relationship with a franchising organization

A

Franchisee

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11
Q

Two or more people who work together as entrepreneurs on one endeavor

A

Entrepreneurial Team

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12
Q

Entrepreneurial activity whose goal is to find innovative solutions to social needs, problems, and opportunities

A

Social Entrepreneurship

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13
Q

A knowledgeable person who can offer guidance based on experience in a given field

A

Mentor

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14
Q

A person who becomes an entrepreneur as a result of some severe hardship

A

Reluctant Enrepreneur

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15
Q

A person who becomes an entrepreneur to escape an undesirable job situation

A

Corporate Refugee

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16
Q

A change in how we fundamentally see a situation

A

Paradigm Shift

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17
Q

A personality that focuses on an already developed technical skill, wants to be left alone to get the job done, and is primarily concerned about the present

A

Technician Personality

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18
Q

A personality that is pragmatic and likes order and planning operations

A

Manager Personality

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19
Q

A personality that focuses on the business as a whole and providing results for the customer

A

Entrepreneur Personality

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20
Q

A specific group of customers with an identifiable but narrow range of product or service interests

A

Niche Market

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21
Q

Material assets and intangible assets qualities passed on to both heirs and society

A

Entrepreneurial Legacy

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22
Q

A microbusiness that permits the owner to follow a desired pattern of living

A

Lifestyle Business

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23
Q

A general sense of honesty and reliability that is expressed in a strong commitment to doing the right thing, regardless of the circumstances

A

Integrity

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24
Q

Individuals or groups who either can affect or are affected by the performance of the company

A

Stakeholders

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25
Q

A company’s ethical obligations to the community

A

Social Responsibilities

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26
Q

Original intellectual creations, including inventions, literary creations, and works of art, that are protected by patents or copyrights

A

Intellectual Property

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27
Q

The belief that the ethical standards of one’s own country can be applied universally

A

Ethical Imperialism

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28
Q

The belief that ethical standards are subject to local interpretation

A

Ethical Relativism

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29
Q

Beliefs that provide a foundation for ethical behavior in a firm

A

Underlying values

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30
Q

Official standards of employee behavior formulated by a business owner

A

Code of ethics

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31
Q

A profitable company that responds to customers needs while showing reasonable concern for the environment

A

Sustainable Small Business

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32
Q

The effort to protect and preserve the environment

A

Environmentalism

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33
Q

Identification of potential new products or services that may lead to promising businesses

A

Opportunity Recognition

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34
Q

Readiness to act on existing, but unnoticed, business opportunities

A

Entrepreneurial Alertness

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35
Q

New business ventures created from scratch

A

Startups

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36
Q

Startup ideas centered around providing customers with an existing product or service not available in their market

A

New Market Ideas

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37
Q

Startup ideas involving new or relatively new technology, centered around providing customers with a new product

A

New Technology Ideas

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38
Q

To refocus or recreate a startup if the initial concept turns out to be flawed

A

Pivot

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39
Q

Startup ideas centered around providing customers with new or improved products or services

A

New Benefit Idea

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40
Q

A facility for making desirable discoveries by accident

A

Serendipity

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41
Q

The broad environment, encompassing factors that influence most businesses in a society

A

General Environment

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42
Q

The environment that includes factors that directly impact a given firm and all of its competitors

A

Industry Environment

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43
Q

The environment that focuses on the strength, position, and likely moves and countermoves of competitors in an industry

A

Competitive Environment

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44
Q

The basic inputs that a firm uses to conduct its business

A

Resources

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45
Q

Those organizational resources that are visible and easy to measure

A

Tangible Resources

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46
Q

Those organizational resources that are invisible and difficult to assess

A

Intangible Resources

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47
Q

A company’s routines and processes that can coordinate the combined use of its productive assets in order to achieve desired outcomes

A

Capabilities

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48
Q

Those capabilities that provide a firm with a competitive edge and reflect its personality

A

Core Capabilities

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49
Q

A benefit that exists when a firm has a product or service that is seen by its target market as better than those of competitors

A

Competitive Advantage

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50
Q

An assessment that provides a concise overview of a firm’s strategic situation

A

SWOT Analysis

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51
Q

A plan of action that coordinates the resources and commitments of an organization to achieve superior performance

A

Strategy

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52
Q

A plan of action that requires a firm to hold down its costs so that it can compete by charging lower prices and still make a profit

A

Cast-based Strategy

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53
Q

A plan of action designed to provide a product or service with unique attributes that are valued by consumers

A

Differentiation-based strategy

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54
Q

A plan of action that isolates an enterprise from competitors and other market forces by targeting a restricted market segment

A

Focus Strategy

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55
Q

A preliminary assessment of a business idea that gauges whether the venture envisioned is likely to succeed

A

Feasibility analysis

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56
Q

A circumstance of development that alone could render a new business unsucessful

A

Fatal Flaw

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57
Q

A business model involving a business owner who licenses trademarks and methods to an independent entrepreneur

A

Franchise

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58
Q

The party in a franchise contract that specifies the methods to be followed and the terms to be met by the other party

A

Franchisor

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59
Q

An entrepreneur whose power is limited by a contractual relationship with a franchising organization

A

Franchisee

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60
Q

A franchise agreement granting the right to use a widely recognized product or name

A

Product and trade name franchising

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61
Q

A franchise arrangement whereby the franchisee obtains an entire marketing and management system geared to entrepreneurs

A

Business Format Franchising

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62
Q

The legal agreement between franchisor and franchisee

A

Franchise Contract

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63
Q

An independent firm or individual acting as a middleman or sales agent with the responsibility of finding new franchisees within a specified territory

A

Master Licensee

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64
Q

Ownership by a single franchisee of more than one franchise from the same company

A

Multiple-Unit Ownership

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65
Q

Individuals or firms that obtain the legal right to open several franchised outlets in a given area

A

Area Developers

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66
Q

The operation of a retail franchise within the physical facilities of a host store

A

Piggyback Franchising

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67
Q

The operation of several franchise organizations within a single corporate structure

A

Multibrand Franchising

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68
Q

Bringing two or more franchise brands together under one roof

A

Co-branding

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69
Q

Actions by franchisors to void the contracts of franchisees in order to sell the franchise to someone else and collect an additional fee

A

Churning

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70
Q

The franchisor’s selling of another franchise location within the market area of an existing franchisee

A

Encroachment

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71
Q

A detailed statement that provides the accepted format for satisfying the franchise disclosure requirements of the FTC

A

Franchise Disclosure Document

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72
Q

A rule that prescribes that the franchisor must disclose certain information to prospective franchisees

A

Franchise Rule

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73
Q

Specialized brokers that bring together buyers and sellers of businesses

A

Business Brokers

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74
Q

The exercise of reasonable care in the evaluation of a business opportunity

A

Due Dilligence

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75
Q

An agreement in which the buyer promises the seller that he or she will not reveal confidential information or violate the seller’s trust

A

Nondisclosure Agreement

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76
Q

The price at which the property would change hands between a willing buyer and willing seller, with both parties having reasonable knowledge of relevant facts

A

Fair Market Value

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77
Q

A group of people bound by a shared history and a commitment to share a future together, while supporting the development and well-being of individual members

A

Family

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78
Q

An organization in which either the individuals who established or acquired the firm or their descendants significantly influence the strategic decisions and life course of the firm

A

Family Business

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79
Q

A venture operated by a founding entrepreneur

A

Owner-Managed Business

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80
Q

A business in which children of the founder become owners and managers

A

Sibling Partnership

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81
Q

A business in third and subsequent generations, when children of the siblings take ownership and management positions

A

Cousin Consortium

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82
Q

The practice of employing relatives

A

Nepotism

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83
Q

Patterns of behaviors and beliefs that characterize a particular firm

A

Organizational Culture

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84
Q

Typical Fears include

A
Fear of Failure
Fear of success
Fear of commitment
Fear of disappointing your parents
Fear of disappointing others
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85
Q

Nonfinancial factors in a family firm that affect the commitment of family members to the business

A

Socioemotional Wealth

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86
Q

Couples teams who own and manage businesses

A

Co-Preneurs

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87
Q

Family members working in the firm are sometimes seen by relatives who work outside the company as predators, while family members outside the business are see as parasites, having ownership rights without contributing to its success

A

Predator/Parasite Conflict

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88
Q

An organized group of family members who gather periodically to discuss family related business issues

A

Family Council

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89
Q

A statement of principles intended to guide a family firm through times of crisis and change

A

Family Business Constitution

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90
Q

The process by which a more more experienced person guides and supports the professional progress of a new or less experienced employee

A

Mentoring

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91
Q

Passing ownership of a family business to the next generation

A

Transfer of ownership

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92
Q

A document that outlines the basic concept underlying a business and describes how

A

Business Plan

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93
Q

An abbreviated business plan that presents only the most important issues and projections for the business

A

Short Plan

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94
Q

A complete business plan that provides an in-depth analysis of the critical factors that will determine a firm’s success or failure along with all the underlying assumption

A

Comprehensive Plan

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95
Q

Company name, logo, tagline, contact information, copy number, date prepared, and disclaimer if needed

A

Cover Page

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96
Q

Listing of the key sections of the business plan

A

Table of contents

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97
Q

One to three page overview of the significant points, intended to motivate the reader to continue reading

A

Executive Summary

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98
Q

Key characteristics of the industry, including the different segments, and the niche where you plan to compare

A

Industry, Target Customer, and Competitive Analysis

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99
Q

Company Objectives, the nature of the business, its primary product or service, its current status and history, and the legal form of organization

A

Company Description

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100
Q

Justification for why people will buy the product or service, based on its unique features

A

Product/Service Plan

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101
Q

Marketing strategy, including the methods of identifying and attracting customers, selling approach, type of sales force, distributions channels, types of sales promotion and advertising, and credit and pricing policies

A

Marketing Plan

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102
Q

Operating or manufacturing methods, operating facilities, quality control methods, procedures to control inventory and operations, sources of supply, and purchasing procedures

A

Operations and Development Plan

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103
Q

Description of the management team, outside investors and/or directors, and plans for recruiting and training employees

A

Management Team

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104
Q

Any known inherent risks in the venture

A

Critical Risks

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105
Q

How much capital the entrepreneur needs and how the money will be used

A

Offering

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106
Q

Ways an investor and the entrepreneur may be able to harvest their business investment

A

Exit Strategy

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107
Q

Contemplated sources of financing; any historical financial statements, if available; pro forma financial statements for three to five years, including income statements, balance sheets, cash flow statements, and cash budgets

A

Financial Plan

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108
Q

Various supplementary materials and attachments to expand the reader’s understanding of the plan

A

Appendix of Supporting Documents

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109
Q

A section of the business plan that conveys a clear and concise overall picture of the proposed venture and creates interest in the venture

A

Executive Summary

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110
Q

A section of the business plan that describes the user benefits of the product or service and the type of market that exists

A

Marketing Plan

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111
Q

A sections of the business plan that offers information on how a product will be produced or a service provided, including descriptions of the new firm’s facilities, labor, raw materials, and processing requirements

A

Operations and Development Plan

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112
Q

A section of the business plan that describes a new firm’s organizational structure and the backgrounds of its key players

A

Management team

113
Q

A section of the business plan that identifies the potential risks that may be encountered by an investor

A

Critical Risks

114
Q

A section of the business plan that indicates to an investor how much money is needed, and when and how the money will be used

A

Offering

115
Q

A section of the business plan that focuses on options for cashing out of the investment

A

Exit Strategy

116
Q

A section of the business plan that projects the company’s financial position based on well-substantiated assumptions and explains how the figures have been determined

A

Financial plan

117
Q

Projections of a company’s financial statements for up to five years, including balance sheets, income statements, and statements of cash flows, as well as cash budgets

A

Pro Forma Statements

118
Q

An analysis of how a firm plans to create profits and cash flows given its revenue sources, it cost structures, the required size of investment, and sources of risk

A

Business Model

119
Q

A component of the business model that identifies the different types o revenue streams a firm expects to receive

A

Revenue Model

120
Q

A component of the business model that provides a framework for estimating the nature and types of costs and expenses a firm may incur

A

Cost Structures

121
Q

A component of the business model that provides estimates of the types and amounts of investment required to achieve positive profits and cash flows

A

Maximum investment

122
Q

A component of the business model that identifies risks in the model and how the model can adjust to them

A

Business Model Risk

123
Q

Business Activities that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted user

A

Small Business Marketing

124
Q

The fundamental benefit or solution sought by customers

A

Core Product/Service

125
Q

The basic physical product and/or service that delivers those benefits

A

Actual Product/Service

126
Q

The basic product and/or service plus any extra or unsolicited benefits to the consumer that may prompt a purchase

A

Augmented Product/Service

127
Q

This emphasizes the product as the single most important part of the business

A

Production-oriented philosophy

128
Q

This deemphasizes production efficiencies and customer preferences in favor of a focus on pushing product

A

Sales-oriented philospohy

129
Q

This believes that everything, including production and sales, centers on the consumer and his or her needs

A

Consumer-oriented Philosphy

130
Q

The process of locating and describing potential customers

A

Market Analysis

131
Q

The combination of product/service, pricing, promotion, and distribution activities

A

Marketing Mix

132
Q

A description of potential customers in a target market

A

Customer Profile

133
Q

The gathering, processing, interpreting, and reporting of market information

A

Marketing Research

134
Q

Market information that has been previously compiled

A

Secondary Data

135
Q

New market information that is gathered by the firm conducting the research

A

Primary Data

136
Q

A group of customers or potential customers who have purchasing power and unsatisfied needs

A

Market

137
Q

The division of a market into several smaller groups with similar needs

A

Market Segmentation

138
Q

The parameters used to distinguish one form of market behavior from another

A

Segmentation Variables

139
Q

Specific characteristics that distinguish market segments according to the benefits sought by customers

A

Benefit Variables

140
Q

Specific characteristics that describe customers, their purchasing power, their consumption patterns, and other factors

A

Demographic Variables

141
Q

A strategy that defines the total market as the target market

A

Unsegmented Strategy (mass marketing)

142
Q

A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each

A

Multi-Segment Strategy

143
Q

A strategy that recognizes the existence of several distinct market segments but focuses on only the most profitable segment

A

Single-Segment Strategy

144
Q

A prediction of how much of a product or service will be purchased within a given market during a specified time period

A

Sales Forecast

145
Q

A forecasting method that begins with a large-scope variable and works down to the sales forecast

A

Breakdown process

146
Q

A forecasting method in which all potential buyers in a target market’s submarkets are identified and the estimated demand is added up

A

Buildup Process

147
Q

A forecasting method in which sales is the estimated variable

A

Direct Forecasting

148
Q

A forecasting method in which variables related to sales are used to project future sales

A

Indirect Forecasting

149
Q

Managers and other key persons who give a company its general direction

A

Management Team

150
Q

An interconnected system of relationships with other people

A

Social Network

151
Q

The advantage created by an individual’s connections in a social network

A

Social Capital

152
Q

A powerful sense of obligation to repay in kind for what another has done for or provided to us

A

Reciprocation

153
Q

A business owned by one person, who bears unlimited liability for the enterprise

A

Sole Propietorship

154
Q

Liability on the part of an owner that extends beyond the owner’s investment in the business

A

Unlimited Liability

155
Q

A legal entity formed by two or more co-owners to operate a business for profit

A

Partnership

156
Q

A document that states explicitly the rights and duties of partners

A

Partnership Agreement

157
Q

The liability of each partner resulting from any one partner’s ability to legally bind the other partners

A

Joint and Several Liability

158
Q

A business organization that exists as a legal entity and provides limited liability to its owners

A

Corporation

159
Q

A business organization that is recognized by the law as having a separate legal existence

A

Legal Entity

160
Q

An ordinary corporation, taxed by the federal government as a separate legal entity

A

C Corporation

161
Q

A document that establishes a corporation’s existence

A

Corporate Charter

162
Q

A document specifying the number of shares owned by a stockholder

A

Stock Certificate

163
Q

The right of stockholders to buy new shares of stock before they are offered to the public

A

Preemptive Right

164
Q

A situation in which the courts conclude that incorporation has been used to perpetuate a fraud, skirt a law, or commit some wrongful act and thus remove liability protection from the corporate entity

A

Piercing the Corporate Veil

165
Q

A partnership with at least one general partner and one or more limited partners

A

Limited Partnership

166
Q

A partner in a limited partnership who has unlimited personal liability

A

General Partner

167
Q

A partner in a limited partnership who is not active in it management and has limited personal liability

A

Limited Partner

168
Q

A type of corporation that offers limited liability to its owners and passes taxable income income or losses on to stockholders

A

S Corporation

169
Q

A form of organization in which owners have limited liability buy pay personal income taxes on business profits

A

Limited Liability Company

170
Q

A form of corporation that shields owners from liability and is set up for individuals in certain professional practices

A

Professional Corporation

171
Q

A form of corporation for enterprises established to serve civic, educational, charitable, or religious purposes; not for generation of profits

A

Nonprofit Corporation

172
Q

Verification of whether a nonprofit organization is staying true to its stated purpose

A

Organizational test

173
Q

An organizational relationship that links two or more independent business entities in a common endeavor

A

Strategic Alliance

174
Q

The governing body of a corporation, elected by the stockholders

A

Board of Directors

175
Q

A group that serves as an alternative to a board of directors, acting only in an advisory capacity

A

Advisory Board

176
Q

An informal agreement between a borrower and a bank as to the maximum amount of funds the bank will provide at any one time

A

Line of Credit

177
Q

Money loaned for a 5-10 year term, corresponding to the length of time the investment will bring in profits

A

Term Loan

178
Q

A loan for which items of inventory or other movable property serve as collateral

A

Chattel Mortgage

179
Q

A long-term loan with real property held as collateral

A

Real Estate Mertgage

180
Q

The interest rate charged by commercial banks on loans to their most creditworthy customers

A

Prime Rate

181
Q

The interest rate charged by London banks on loans to other London banks

A

LIBOR

182
Q

1/100th of 1 percent when quoting an interest rate

A

Basis Point

183
Q

A very large payment required about halfway through the term over which payments were calculated, repaying the loan balance in full

A

Balloon Payment

184
Q

Bank imposed restrictions on a borrower that enhance the chance of timely repayment

A

Loan Covenants

185
Q

An installment loan from a seller of machinery used by a business

A

Equipment Loan

186
Q

A line of credit secured by working capital assets

A

Asset-Based Loan

187
Q

Obtaining cash by selling accounts receivable to another firm

A

Factoring

188
Q

Obtaining cash from a lender who, for a fee, advances the amount of the borrower’s cost of goods sold for a specific customer order

A

Purchase order financing

189
Q

Private individuals who invest in others’ entrepreneurial ventures

A

Business Angels

190
Q

Funds provided by wealthy private individuals to high-risk ventures

A

Informal Venture Capital

191
Q

Individuals who form limited partnerships for the purpose of raising venture capital from large institutional investors

A

Formal Venture Capitalists

192
Q

A loan program that helps small companies obtain financing through a guaranty provided by the SBA

A

7a Loan Guaranty Program

193
Q

An SBA loan program that provides long-term financing for small businesses to acquire real estate or machinery and equipment

A

Certified Development Company 504 Loan Program

194
Q

An SBA Loan program that provides short-term loans of up to $50,000 to small businesses and not for profit child care centers

A

7m Microloan Program

195
Q

Privately owned banks regulated by the SBA that provide long term loans and/or equity capital to small businesses

A

Small Business Investment Companies

196
Q

An SBA program that helps to finance companies that plan to transform laboratory research into marketable products

A

Small Business Innovative Research Program

197
Q

A lender that uses funds from federal, state, and private sources to provide financing to small businesses in low-income communities

A

Community based financial institution

198
Q

The sale of a firm’s capital stock to select individuals

A

Private Placement

199
Q

The issuance of stock o be traded in public financial markets

A

Initial Public Offering

200
Q

The process of raising very small investments from a large number of investors via the internet

A

Crowdfunding

201
Q

The extent to which a good or service is perceived by a customer as meeting his or her needs or wants measured by the customer’s willingness to pay for it

A

Value

202
Q

A specification of what a seller requires in exchange for transferring ownership or use of a product or service

A

Price

203
Q

An agreement between a buyer and a seller that allows for delayed payment for a product or service

A

Credit

204
Q

An approach in which the total cost for a given period is divided by the quantity sold in that period to set a price

A

Average Pricing

205
Q

The degree to which a change in price affects the quantity demanded

A

Elasticity of demand

206
Q

Demand that changes significantly when there is a change in the price of a product or service

A

Elastic Demand

207
Q

Demand that does not change significantly when there is a change in the price of a product or service

A

Inelastic Demand

208
Q

An approach based on setting a high price to convey an image of high quality or uniqueness

A

Prestige Pricing

209
Q

The examination of cost revenue relationship and the incorporation of sales forecasts into the analysis

A

Break even Analysis

210
Q

Sales volume at which total sales revenue equals total costs and expenses

A

Break Even Point

211
Q

The difference between the unit selling price and the unit variable costs and expenses

A

Contribution Margin

212
Q

An approach based on applying a percentage to a product’s cost to obtain its selling price

A

Markup Pricing

213
Q

A technique that sets lower than normal prices to hasten market acceptance of a product or service or to increase market share

A

Penetration Pricing Strategy

214
Q

A technique that sets very high prices for a limited period before reducing them to more competitive levels

A

Skimming Price Strategy

215
Q

A technique that uses a particular competitor as a model in setting prices

A

Follow-the-leader Pricing Strategy

216
Q

A technique that sets more than one price for a product or service in order to offer price concessions to certain customers

A

Variable Pricing Strategy

217
Q

A technique that sets a range of several distinct merchandise price levels

A

Price Lining Strategy

218
Q

A technique that places different values on a product or service for customers with different needs

A

Adaptive Pricing

219
Q

Financing granted by retailers to individuals who purchase for personal or family use

A

Consumer Credit

220
Q

Financing provided by suppliers to client companies

A

Trade Credit

221
Q

A line of credit that allows the customer to obtain a product or service at the time of purchase with payment due when billed

A

Open Charge Credit

222
Q

A line of credit that requires a down payment with the balance paid over a specified period of time

A

Installment Credit

223
Q

A line of credit on which the customer may charge purchases at any time, up to a pre-established limit

A

Revolving Charge Account

224
Q

An alternative to cash whose use provides assurance to a seller that a buyer has a satisfactory credit rating and that payment will be received from the issuing financial institution

A

Credit Card

225
Q

An alternative to cash whose use results in an immediate withdrawal from the buyer’s bank account to pay for products or services

A

Debit Card

226
Q

Privately owned organizations that collect credit information on businesses

A

Trade Credit Agencies

227
Q

Privately owned organizations that summarize a number of firms’ credit experiences with particular individuals

A

Credit Bureaus

228
Q

A categorization of accounts receivable based on the length of time they have been outstanding

A

Aging Schedule

229
Q

The ratio of bad debts to credit sales

A

Bad-debt ratio

230
Q

Marketing communications that inform and persuade consumers

A

Promotion

231
Q

A blend of nonpersonal, personal, combine, and special forms of communication aimed at a target market

A

Promotional Mix

232
Q

Social networking and microblogging websites as well as other means of online communication where users share personal messages, information, videos, and other content

A

Social Media

233
Q

Interacting online with other users who share common interests

A

Social Networking

234
Q

Posting short messages or photos on a blog or social networking site

A

Microblogging

235
Q

Delivery of a firm’s message by electronic mail

A

E-Mail Promotion

236
Q

A word, phrase, or image that a user may click on to go to another part of a document or website or to a new document or website

A

Hyperlink

237
Q

An online journal that offers a writer’s experiences, opinions, etc

A

Blog

238
Q

A generic term used to refer to a variety of wireless handheld computing devices that allow people to access information from wherever they are

A

Mobile Device

239
Q

Abbreviation for a software application for business or entertainment

A

App

240
Q

A square bar code that connects to a website, a video, or some other web content

A

Quick Response (QR) Code

241
Q

A face to face meeting with a customer

A

Personal Selling

242
Q

A systematic process of continually looking for new customers

A

Prospecting

243
Q

A presentation designed to make potential customers aware of a specific product or service and create a desire for it

A

Product advertising

244
Q

A presentation of information about a particular firm, designed to enhance the firm’s image in order to make its product advertising more credible and effective

A

Institutional Advertising

245
Q

An inclusive term for any promotional technique other than personal selling and advertising that stimulates the purchase of a particular product or service

A

Sales Promotion

246
Q

A promotional strategy that provides visibility for a business at little or no cost

A

Publicity

247
Q

The processes used to create and deliver a product or service

A

Operation

248
Q

The planning and control of a conversion process that includes turning inputs into outputs that customers desire

A

Operations Management

249
Q

Manufacturing operations designed for short production runs of small quantities of items

A

Job Shops

250
Q

Manufacturing operations used to create unique but similar products

A

Project Manufacturing

251
Q

Manufacturing operations designed for long production runs of high-volume, standardized products

A

Repetitive Manufacturing

252
Q

A form of repetitive manufacturing with output that more closely resembles a product stream than individual products

A

Continuous Manufacturing

253
Q

Manufacturing operations that usually involve computer controlled equipment that can turn out products in smaller or more flexible quantities

A

Flexible manufacturing Systems

254
Q

Operational strategies used to stimulate customer demand when it is normally low

A

Demand Management Strategies

255
Q

An index that determines the quantity to purchase in order to minimize total inventory costs

A

Economic Order Quantity

256
Q

A method of controlling inventory that uses a targeted service level, allowing statistical determination of the appropriate amount of inventory to carry

A

Statistical Inventory Control

257
Q

A system of classifying items in inventory by relative value

A

ABC Method

258
Q

A method of reducing inventory carrying costs by making or buying what is needed just as it is needed

A

Just-in-time Inventory System

259
Q

A method that provides for periodic counting of items in inventory

A

Physical Inventory System

260
Q

A method for counting different segments of the physical inventory at different times during the year

A

Cycle Counting

261
Q

A method for keeping a running record of inventory

A

Perpetual Inventory System

262
Q

A method of inventory control based on the use of two containers for each item in inventory, one to meet current demand and the other to meet future demand

A

Two-bin Inventory System

263
Q

The features of a product or service that enable it to satisfy customers’ stated and implied needs

A

Quality

264
Q

An all-encompassing management approach to providing high-quality products and services

A

Total Quality Management

265
Q

The examination of a part or a product to determine whether it meets quality standards

A

Inspection

266
Q

A proactive approach to quality management that seeks to mistake proof a firm’s operations

A

Poka-Yoke

267
Q

The use of a random, representative portion of products to determine the acceptability of an entire lot

A

Acceptance Sampling

268
Q

Product or service parameters that can be counted as being present or absent

A

Attributes

269
Q

Measured parameters that fall on a continuum, such as weight or length

A

Variables

270
Q

The standards governing international certification of a firm’s quality management procedures

A

ISO 9000

271
Q

A choice that companies must make when they have the option of making or buying component parts for products they produce

A

Make-or-buy Decisions

272
Q

Contracting with a third party to take on and manage one or more of a firm’s functions

A

Outsourcing

273
Q

An organization in which small businesses combine their demand for products or services in order to negotiate as a group with suppliers

A

Cooperative Purchasing Organizaiton

274
Q

A list of critical factors that provides a helpful starting place when assessing a supplier’s performance

A

Supply Chain Operations Reference Model

275
Q

Forecasting that considers a variety of variables to determine expected sales

A

Associative Forecasting

276
Q

An approach that emphasizes efficiency through elimination of waste in a company’s operations

A

Lean Production

277
Q

An approach that recognizes the interdependence of assets and activities and manages them to optimize the entire firm’s performance

A

Synchronous Management

278
Q

Any point in the operations process where limited capacity reduces the production capability of an entire chain of activities

A

Bottleneck

279
Q

The most restrictive of bottlenecks, determining the capacity of the entire system

A

Constraint