Van Grinsven et al. (2020)

Question 1

main message

Answer 1

Identities in translation

Externalizing: a tool to be picked up and put down as needed and positioning oneself as an outsider

Professionalizing: a way to enhance one’s professional identity and positioning oneself as an expert

Rationalizing: a logical and necessary choice for the organization and positioning oneself as a decision-maker

Proselytizing: promoting and evangelizing the management concept and positioning oneself as a leader

• Salience: enhance or diminish the importance of the concept in relation to the strategic goals of the organization, for example by narrowing or broadening its scope.
• Transience: a temporal quality to the concept in terms of how it is constructed as short-lived/replaceable or persistent.
• Valence: how concept are infused with an intensity of meaning or emotion