Kaplan (2008) Flashcards
1
Q
key message
A
Framing contests: strategy making under uncertainty
Strategy making, frames and politics
Framing contests
- Frames: Individual and particular dispositions that influence how they interpreted information, and informed their subsequent actions.
- Framing: making their cognitive frame resonate at the collective level
Two kinds of framing practices:
- Legitimacy battles
- Frame realignment
