Reay et al. (2006) Flashcards
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main message
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Small wins and microprocesses of change
They developed a theoretical model to show how actors legitimize new practices through three interdependent, recursive, and situated microprocesses: cultivating opportunities for change, fitting a new role into prevailing systems, and proving the value of the new role.
These microprocesses are marked by a series of small wins that consolidate gains and facilitate continuing change efforts.
