Value Props and foundational pillars Flashcards
What are the 4 EDAP and Focal One Core Pillars
- Best-in-class technology
- comphrensive training
3, marketing excellence - World Class Service and Support
What are the 4 features of the “Best-in-class technology” pillars
- True robotic platform
- Dynamic focusing probe
- HIFUsion software
- Integrated workstation
Allows for advnaced contouring capabilities, precise HIFU delivery and has the shortest procedure time
Dyanmic Focusing probe
What are the 5 core benefits and value proposition for Focal One
- Suited for 80% of lesions
- Urologist centered
- Precise contouring ability that targets lesion, without touching crticals
- Fully robotic
- Faster Treatments
CC/Hour of Focal One vs other technologies
Focal One: 30 CC/HR
Older Tech: 10 CC/HR
Focal treatment time with set up
45 minutes
Hemi ablation case times with set up
60 minuts
Whole gland ablation case times with set up
90 minutes
Benefits to “Fully Robotic” feature
- Motorized movement along 5 degrees
- auto reposition/protection of wall at each individual fire
What % of prostate lesions found are in the posterior/PZ prostate
80%
Value prosition
- Option for low/intermediate cancer patients.
- Focal therapy offers quality of life preservation with excellent continence and preservation of sexual function.
- long-term oncological control and moving some patients to a future radical therapy is not a failure.
When doing a test drive, what 4 things should be highlighted
- loading the images
- Elastic fusion
- planning treatment by contouring around the lesions
- Execute plan - highlighting imaging/treatment screen
CPT Code Catagory for Focal HIFU
Cat. 1
CPT Code for Hifu
55880
Medicare work RVu’s for focal therapy
17.73
