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Basics of Focal Therapy Slidedeck > Competitive Landscape > Flashcards

Competitive Landscape Flashcards

1
Q

Sonablate energy and approach

A

HIFU/transrectal

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2
Q

Profound energy and approach

A

directional US/Transurethral

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3
Q

InsightTec energy and approach

A

HIFU/transrectal

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4
Q

How is Cryo delivered

A

transperineal

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5
Q

Sonblate image guidence

A

ultrasound

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6
Q

profound image guidence

A

MRI

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7
Q

Insighttec image guidence

A

MRI

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8
Q

What two ablation competitors require an MRI suite

A

1.Profound
2. InsighTec

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9
Q

Patient position that creates gas interference with US

A

Lithotomy

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10
Q

Director competitor using in-OR ultrasound guided HIFU

A

Sonablate

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11
Q

Ablation time comparrison focal one/sonablate

A

Focal One: 40 minutes
Soboblate: 120 minutes

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12
Q

Competitor committed to moobiel service providers

A

sonoblate

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13
Q

Sonoblate claims (3)

A
  1. Precise
  2. Poor image quality
  3. user-dependant and usually requires an expert technologist for everycase
  4. Long compareed to Focal one
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14
Q

Competitor with no capital cost and pay for click model

A

Profound

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15
Q

Transurethral ablation inside MRI and targeting image centers

A

Profound

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16
Q

What call points are Profound trying to consolidate

A

Imaging Centers

17
Q

Benefits of Profound

A
  1. real time MRI monitoring during the ablation
  2. Access to anterior lesions
18
Q

Profound negitives

A
  1. long procedure
  2. need a radiologist
  3. transureathral approach is not idea for posterior lesions
  4. No Cat. 1 CPT Code
19
Q

Provides transrectal HIFU ablation inside of MRI, but with a focus on nuero

20
Q

Has significantly more cases due to committment to mobile service provider model

21
Q

Reimbursement for Cryo therapty facility/surgeon

A

Level 6 Urology/30% less than HIFU

22
Q

Ablation modality that has survived due to trend towards partial bland ablation`

A

Cyrotherapy

23
Q

Limitations of Cryotherapy

A
  1. High morbidity for ED
  2. can’t anticiapate the extent of the ice zone
  3. it is old technology and has exhusted its potential

Basics of Focal Therapy Slidedeck (12 decks)

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