Value Propositions

Question 1

What is a value proposition?

Answer 1

the unique competitive offering that differentiates the company from competitors

Question 2

How does a value proposition relate to the customer?

Answer 2

it describes why customers prefer products from one company over others, and is an implicit promise made by a company to the consumer to deliver a particular combination of values

Question 3

What are the three competitive positions?

Answer 3

product leadership
operational excellence
customer intimacy

Question 4

What does the product leadership competitive position lead to?

Answer 4

proposing the best product to the customer at the right time

Question 5

What does the operational excellence competitive position lead to?

Answer 5

proposing the standard products with the least inconvenience to the customer

Question 6

What does the customer intimacy competitive position lead to?

Answer 6

proposing the best overall solution for the customer and their needs/wants