E-Commerce Flashcards
What is e-commerce (according to Kalakota and Whinston, 1997)?
The delivery of goods, services, information, or payment over computer networks or by any other electronic means
What is e-business?
The serving of customers, collaboration with business partners, and conducting of electronic transactions
What are the five classifications of e-commerce?
business-to-consumer consumer-to-consumer business-to-business peer-to-peer mobile commerce
What are the six benefits of e-commerce?
communication customisation cost accessibility internationalism inventory
What are the five revenue models for e-commerce?
advertising subscription transaction sales affiliate
What does the advertising revenue model look like?
The company provides forums for advertisements and receive fees from advertisers
What does the subscription revenue model involve?
The company offers their users content or services and charge a subscription fee for it
What does the transaction revenue model involve?
The company enables exchange between sellers and buyers, charging a small fee
What does the sales revenue model involve?
The company generates their revenue from selling goods
What does the affiliate revenue model involve?
The company refers buyers to sellers and charges a referral fee from any resulting sales
What are the four key steps to developing a digital strategy?
create a digital culture
adopt digital solutions early
technology led recruitment and development
transformation of core business
What is digitisation?
The conversion of physical information to digital format
What is digitalisation?
The use of digital technologies and digitally-enabled approaches to enable or improve business models and processes
What is digital transformation?
The coordinated digitalisation change effects at scale, diffused through the operating model and all aspects of business
What are the six stages of the digital marketing funnel?
Exposure Discovery Consideration Conversion Customer relationship Retention
