Value-Adding

Question 1

what is value adding

Answer 1

Making a raw commodity more attractive and convenient for the consumer to use

Question 2

4 ways to value add

Answer 2

1. Changes to nutritonal content
2. Packaging
3. presentation and service
4. additional processing

Question 3

1. Changes to nutritonal content

Answer 3

This is usually done by fortifying food
by fortifying food it makes it more appealing to those who are concerned about the healthiness of the product.
e.g. someone will pick an added calcium milk over normal milk if they are concerned about their calcium intake

Question 4

2. Packaging

Answer 4

packaging may add to the value of food if it:
- is resealable
- is safe for food to be heated in or saves time
- is in convenient serving sizes
- is reusable
- is recyclable
- extends shelf life

Question 5

3. presentation and service

Answer 5

If a food is presented well it will add value since it looks more expensive
e.g.a pre-made cake that is melting vs a warm, fresh pre-made cake

Question 6

4. additional processing

Answer 6

if a food is processed more it can add value.
e.g. cows milk to cheese or butter