Utility theory Flashcards

Consumer behaviour -> Individual economic decision making -> Microeconomics

1
Q

What is utility in economics?

A

Utility is the economic welfare or satisfaction obtained from consuming goods and services.

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2
Q

Utility is the economic welfare or satisfaction obtained from consuming goods and services.

A

To maximise utility from their consumption choices.

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3
Q

What is total utility (TU)?

A

The cumulative satisfaction a consumer gains from consuming a certain quantity of a good.

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4
Q

Can you give an example of total utility?

A

Drinking 3 glasses of lemonade provides 18 units of total utility.

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5
Q

What is marginal utility (MU)?

A

The additional satisfaction gained from consuming one extra unit of a good.

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6
Q

Can you give an example of marginal utility?

A

Drinking the 3rd glass of lemonade provides 4 units of marginal utility.

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7
Q

What is the key insight about marginal utility?

A

Marginal utility is highest for the first unit and declines as more units are consumed, following the principle of diminishing marginal utility.

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8
Q

What is the law of diminishing marginal utility?

A

As consumption of a good increases (ceteris paribus), the additional utility derived from each successive unit decreases.

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9
Q

How does the lemonade example illustrate diminishing marginal utility?

A

Marginal utility declines as follows: 8 → 6 → 4 → 2 → 0 → -2.

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10
Q

What is the point of satiation?

A

The point where MU = 0, and total utility is maximised. Beyond this point, MU becomes negative, leading to marginal disutility.

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11
Q

What is Adam Smith’s diamonds and water paradox?

A
  • Water: High value in use (essential for life) but low marginal utility due to abundance.
  • Diamonds: Low value in use but high marginal utility due to scarcity.
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12
Q

How is the Adam Smith’s diamonds and water paradox resolved?

A

Value in exchange depends on marginal utility and scarcity, not just practical utility. If water were scarce (e.g., in a desert), its marginal utility—and thus its value—would increase.

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13
Q

How is marginal utility related to demand?

A

Consumers choose quantities of goods where MU = Price.

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14
Q

What happens when the price rises, according to the relationship between MU and demand?

A

Consumption decreases to align with MU = Price, reducing the quantity demanded, consistent with the law of demand.

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15
Q

What is consumer surplus?

A

The difference between the total utility a consumer gains and the total amount paid, representing welfare gains from trade.

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16
Q

What is opportunity cost in utility theory?

A

The utility forgone when resources are allocated to one good instead of another.

17
Q

What is indifference curve analysis?

A

It represents combinations of goods providing equal utility.

18
Q

What is the marginal rate of substitution (MRS)?

A

The rate at which a consumer is willing to substitute one good for another while maintaining the same utility.

19
Q

What is the difference between cardinal and ordinal utility?

A
  • Cardinal Utility: Utility can be measured (e.g., in units of utility).
  • Ordinal Utility: Utility is ranked (preferences are ordered but not quantified).
20
Q

What are the limitations of utility theory?

A
  1. Assumes rationality and perfect information.
  2. Difficulty in quantifying utility in real-world contexts.
21
Q

How does behavioral economics challenge traditional utility theory?

A

It considers psychological biases and irrational behaviors, which traditional utility theory often overlooks.