Importance of the margin when making choices Flashcards
Consumer behaviour -> Individual economic decision making -> Microeconomics
What does the term ‘margin’ refer to in economics?
The point at which the last unit of a good or service is consumed, produced, or sold.
How are decisions made in economics at the margin?
By evaluating marginal utility (MU) and marginal private costs (P) to maximise a desired outcome, such as utility or profit.
What is the goal of consumers in utility maximisation?
To maximise total utility, which is the overall satisfaction derived from consuming goods and services.
What guides a consumer’s choice in utility maximisation?
Marginal Utility (MU): The additional utility gained from consuming one more unit of a good.
* Price (P): The opportunity cost of consuming an additional unit of the good.
What is the condition for utility maximisation in consumer choice?
MU=P (Marginal Utility equals Price).
What does rational economic behaviour assume?
Consumers have consistent preferences.
* Consumers seek to maximise their satisfaction given budget constraints and relative prices.
How do firms apply marginal analysis to production decisions?
Firms produce up to the point where MR=MC (Marginal Revenue equals Marginal Cost) to ensure profit maximisation.
What is the general rule for maximising objectives in economics?
Marginal Private Benefit equals Marginal Private Cost.
Provide an example of a utility-maximising consumer’s decision using marginal analysis.
A consumer consumes up to the point where MU=P for a good.
What are ‘units of utility’ in economics?
A way to describe the satisfaction or happiness derived from consuming goods.
Why is utility challenging to measure or compare between individuals?
Because utility is subjective and cannot be directly measured.
What theory is used to infer consumer preferences indirectly?
Revealed Preference Theory by Paul Samuelson.
What does Revealed Preference Theory observe?
Consumer behavior to infer preferences through the combinations of goods purchased, given prices and income constraints.
What is the law of diminishing marginal utility?
As more units of a good are consumed, the additional satisfaction (MU) from each subsequent unit decreases.
How do consumers allocate their income according to diminishing marginal utility?
To equalise the marginal utility per unit of expenditure across goods.