Importance of the margin when making choices Flashcards

Consumer behaviour -> Individual economic decision making -> Microeconomics

1
Q

What does the term ‘margin’ refer to in economics?

A

The point at which the last unit of a good or service is consumed, produced, or sold.

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2
Q

How are decisions made in economics at the margin?

A

By evaluating marginal utility (MU) and marginal private costs (P) to maximise a desired outcome, such as utility or profit.

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3
Q

What is the goal of consumers in utility maximisation?

A

To maximise total utility, which is the overall satisfaction derived from consuming goods and services.

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4
Q

What guides a consumer’s choice in utility maximisation?

A

Marginal Utility (MU): The additional utility gained from consuming one more unit of a good.
* Price (P): The opportunity cost of consuming an additional unit of the good.

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5
Q

What is the condition for utility maximisation in consumer choice?

A

MU=P (Marginal Utility equals Price).

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6
Q

What does rational economic behaviour assume?

A

Consumers have consistent preferences.
* Consumers seek to maximise their satisfaction given budget constraints and relative prices.

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7
Q

How do firms apply marginal analysis to production decisions?

A

Firms produce up to the point where MR=MC (Marginal Revenue equals Marginal Cost) to ensure profit maximisation.

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8
Q

What is the general rule for maximising objectives in economics?

A

Marginal Private Benefit equals Marginal Private Cost.

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9
Q

Provide an example of a utility-maximising consumer’s decision using marginal analysis.

A

A consumer consumes up to the point where MU=P for a good.

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10
Q

What are ‘units of utility’ in economics?

A

A way to describe the satisfaction or happiness derived from consuming goods.

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11
Q

Why is utility challenging to measure or compare between individuals?

A

Because utility is subjective and cannot be directly measured.

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12
Q

What theory is used to infer consumer preferences indirectly?

A

Revealed Preference Theory by Paul Samuelson.

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13
Q

What does Revealed Preference Theory observe?

A

Consumer behavior to infer preferences through the combinations of goods purchased, given prices and income constraints.

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14
Q

What is the law of diminishing marginal utility?

A

As more units of a good are consumed, the additional satisfaction (MU) from each subsequent unit decreases.

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15
Q

How do consumers allocate their income according to diminishing marginal utility?

A

To equalise the marginal utility per unit of expenditure across goods.

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16
Q

What is a budget constraint?

A

The combinations of goods a consumer can afford given their income and the prices of goods.

17
Q

What is opportunity cost in economics?

A

The value of the next best alternative foregone when making a choice.

18
Q

What is consumer equilibrium?

A

The state where a consumer maximises utility, satisfying MU=P for all goods, within their budget constraint.

19
Q

How is marginal analysis applied in investment decisions?

A

Invest until Marginal Benefit equals Marginal Cost

20
Q

How is marginal analysis applied in environmental economics?

A

Optimal pollution reduction occurs where Marginal Social Benefit equals Marginal Social Cost.

20
Q

How is marginal analysis applied in labor economics?

A

Firms hire workers until the Marginal Revenue Product equals the Wage Rate.

21
Q

What is the central idea of the concept of the margin in economics?

A

Decisions are made at the margin to maximise objectives, given constraints such as income, prices, or costs.

22
Q

What tools are used to analyse consumer behavior in real-world scenarios?

A
  • Diminishing Marginal Utility
  • Revealed Preference Theory