Demand theory revisited Flashcards
Consumer behaviour -> Individual economic decision making -> Microeconomics
Market Demand vs. Individual Demand
What does the market demand curve represent?
The total quantity of a good or service demanded by all consumers in the market at various prices
Market Demand vs. Individual Demand
How is the market demand curve derived?
By summing all individual demand curves.
Market Demand vs. Individual Demand
What does the individual demand curve represent?
The quantity of a good or service a single consumer demands at various prices.
Law of Demand
What is the law of demand?
There is an inverse relationship between the price of a good and the quantity demanded, ceteris paribus.
Law of Demand
What happens to quantity demanded as price falls?
Quantity demanded increases.
Law of Demand
What happens to quantity demanded as price rises?
Quantity demanded decreases.
Law of Demand
How is the law of demand represented graphically?
By a downward-sloping demand curve.
Movements Along vs. Shifts in the Demand Curve
What causes movements along the demand curve?
Changes in the good’s own price.
Movements Along vs. Shifts in the Demand Curve
What is an extension of demand?
Movement down the curve due to a price decrease.
Movements Along vs. Shifts in the Demand Curve
What is a contraction of demand?
Movement up the curve due to a price increase.
Movements Along vs. Shifts in the Demand Curve
What causes shifts in the demand curve?
Changes in non-price factors (conditions of demand).
Movements Along vs. Shifts in the Demand Curve
What does a rightward shift in the demand curve indicate?
An increase in demand at every price level.
Movements Along vs. Shifts in the Demand Curve
What does a leftward shift in the demand curve indicate?
A decrease in demand at every price level.
Factors Influencing Demand (Conditions of Demand)
How does income affect demand for normal goods?
Demand increases as income increases.
Factors Influencing Demand (Conditions of Demand)
How does income affect demand for inferior goods?
Demand decreases as income increases.
Factors Influencing Demand (Conditions of Demand)
How do tastes and preferences influence demand?
They are influenced by trends, culture, advertising, etc.
Factors Influencing Demand (Conditions of Demand)
What happens to the demand for substitutes if the price of one increases?
Demand for the other increases.