unit six: the rebranding process and players in rural places Flashcards

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1
Q

what percentage of uk land is used for agriculture today compared to what percentage of workers in the agricultural sector??

A

70% of land with only 1% of workers

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2
Q

between 1995 and 2000 rural settlements lost 20% of what?

A

most vital institutions like corner shops, grocers, high street banks, post offices and pubs

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3
Q

what things have caused the “spiral of decline”?

A
  • fewer jobs due to primary industry employment decline
  • low wages
  • long travel distances to work
  • lack of skilled workers as they move to urban areas
  • few shops and services due to declining population
  • out-migration by young people = ageing population
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4
Q

where is ludlow?

A

rural south shropshire

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5
Q

what year was the first ludlow food festival?

A

1995

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6
Q

who came up with the ludlow food festival?

A

members of the ludlow district chamber of trade and commerce

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7
Q

what was the purpose of the ludlow food festival?

A

to help boost business image of ludlow and the surrounding area and to promote areas small food producers and encourage visitors

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8
Q

what is the background of ludlow?

A

an isolated market town with attractive and historic buildings

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9
Q

how many visitors did ludlow food festival have in 2000?

A

12,000

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10
Q

how many visitors did ludlow have in 2010?

A

21,000

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11
Q

besides the food, what other things happen at the ludlow food festival?

A

kids cookery, bouncing castles, live music and a huge birthday cake

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12
Q

what is the cittaslow movement?

A

encourages small towns with less than 50,000 people to develop based on quality of life principles

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13
Q

what are 3 aims of the slow food movement in ludlow?

A
  • good quality, flavorsome and healthy food
  • clean production that doesn’t harm the environment
  • fair conditions for pay and producers
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14
Q

what does the local to ludlow campaign promote?

A

food and drink produced within 30 miles of the town

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15
Q

what is the aim of the local to ludlow campaign?

A

reduce environmental cost of food production and to support the local food economy

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16
Q

when does the ludlow local produce market take place?

A

on the second and fourth thursday of every month

17
Q

what is the ludlow farmshop?

A

farming in the most sustainable way to ensure no/minimal harm to the environment and ensuring nothing is wasted

18
Q

what other specialist food establishments are there in ludlow?

A

mr underhill’s, the mousetrap and harp lane deli

19
Q

what is mr underhill’s in ludlow?

A

a michelin starred restaurant that closed in december 2015

20
Q

what is the mousetrap in ludlow?

A

a specialist cheese shop

21
Q

what is harp lane deli in ludlow?

A

renowned delicatessen selling local produce

22
Q

who would be attracted to ludlow?

A

middle-class families and the elderly

23
Q

why would people be attracted to ludlow?

A

the historical nature of the town and the community feel

24
Q

how is ludlow portrayed?

A

as a peaceful and beautiful area, attracting many people

25
Q

how does the portrayal of ludlow reinforce the rebranding message?

A

emphasise that the town is gaining attention due to the food festivals and all the food opportunities

26
Q

what are the house prices like in ludlow?

A

£250,000 - £300,000

27
Q

what are the sandpit estates in ludlow?

A

pockets of deprivation, built to the north of the town centre

28
Q

what is the percentage of unemployment in the sandpits compared to the regional average?

A

8.7% compared to 4.6%

29
Q

has the rebranding of ludlow helped the residents of the sandpits?

A
  • not really because the residents don’t have the skills to get jobs for what has rebranded
  • don’t have the income to get skills
  • more competition by people who have more skills and qualifications
30
Q

what has been the successes of ludlow’s rebranding?

A
  • more visitors
  • more environmentally friendly food
  • a lot of higher income people attracted area
    = boost economy
31
Q

what has been the failure of ludlow’s rebranding?

A
  • don’t really consider or help the people of the sandpits
  • people in the sandpits can’t get jobs because there is more competition
32
Q

where is the eden project located?

A

the site of a derelict china clay mine 3 miles north east of st austell

33
Q

what is the background of the eden project?

A

now the single most visited tourist attraction in cornwall. it houses a diverse collection of plants and flowers around the world, cared for under two large geodesic bio domes, the larger one housing the largest indoor rainforest

34
Q

how much did the eden project cost?

A

£100 million

35
Q

why is the eden project located where it is?

A

imerys have a large amount of land which is not requires for mining anymore and had been identified as an acceptable site for the new development

36
Q

what are the successes of the eden project?

A
  • local suppliers are used for catering which boosts the economy
  • the local multiplier effect: 80% of local businesses benefit from the project
  • created many jobs
  • teaches future generations about sustainability
    -reduces employment by 6%
37
Q

what are the failures of the eden project?

A
  • increased congestion as many roads are single carriageways
  • many of the jobs are low wage and seasonal
  • increases pollution due to people travelling in cars from all over the country
38
Q

when did the eden project open?

A

march 2001

39
Q

what are some other things the eden project has?

A

one day music festivals, opening a sustainable education centre which welcomes 50,000 students each year to learn about sustainability and the big lunch