unit six: the rebranding process and players in rural places Flashcards
what percentage of uk land is used for agriculture today compared to what percentage of workers in the agricultural sector??
70% of land with only 1% of workers
between 1995 and 2000 rural settlements lost 20% of what?
most vital institutions like corner shops, grocers, high street banks, post offices and pubs
what things have caused the “spiral of decline”?
- fewer jobs due to primary industry employment decline
- low wages
- long travel distances to work
- lack of skilled workers as they move to urban areas
- few shops and services due to declining population
- out-migration by young people = ageing population
where is ludlow?
rural south shropshire
what year was the first ludlow food festival?
1995
who came up with the ludlow food festival?
members of the ludlow district chamber of trade and commerce
what was the purpose of the ludlow food festival?
to help boost business image of ludlow and the surrounding area and to promote areas small food producers and encourage visitors
what is the background of ludlow?
an isolated market town with attractive and historic buildings
how many visitors did ludlow food festival have in 2000?
12,000
how many visitors did ludlow have in 2010?
21,000
besides the food, what other things happen at the ludlow food festival?
kids cookery, bouncing castles, live music and a huge birthday cake
what is the cittaslow movement?
encourages small towns with less than 50,000 people to develop based on quality of life principles
what are 3 aims of the slow food movement in ludlow?
- good quality, flavorsome and healthy food
- clean production that doesn’t harm the environment
- fair conditions for pay and producers
what does the local to ludlow campaign promote?
food and drink produced within 30 miles of the town
what is the aim of the local to ludlow campaign?
reduce environmental cost of food production and to support the local food economy
when does the ludlow local produce market take place?
on the second and fourth thursday of every month
what is the ludlow farmshop?
farming in the most sustainable way to ensure no/minimal harm to the environment and ensuring nothing is wasted
what other specialist food establishments are there in ludlow?
mr underhill’s, the mousetrap and harp lane deli
what is mr underhill’s in ludlow?
a michelin starred restaurant that closed in december 2015
what is the mousetrap in ludlow?
a specialist cheese shop
what is harp lane deli in ludlow?
renowned delicatessen selling local produce
who would be attracted to ludlow?
middle-class families and the elderly
why would people be attracted to ludlow?
the historical nature of the town and the community feel
how is ludlow portrayed?
as a peaceful and beautiful area, attracting many people
how does the portrayal of ludlow reinforce the rebranding message?
emphasise that the town is gaining attention due to the food festivals and all the food opportunities
what are the house prices like in ludlow?
£250,000 - £300,000
what are the sandpit estates in ludlow?
pockets of deprivation, built to the north of the town centre
what is the percentage of unemployment in the sandpits compared to the regional average?
8.7% compared to 4.6%
has the rebranding of ludlow helped the residents of the sandpits?
- not really because the residents don’t have the skills to get jobs for what has rebranded
- don’t have the income to get skills
- more competition by people who have more skills and qualifications
what has been the successes of ludlow’s rebranding?
- more visitors
- more environmentally friendly food
- a lot of higher income people attracted area
= boost economy
what has been the failure of ludlow’s rebranding?
- don’t really consider or help the people of the sandpits
- people in the sandpits can’t get jobs because there is more competition
where is the eden project located?
the site of a derelict china clay mine 3 miles north east of st austell
what is the background of the eden project?
now the single most visited tourist attraction in cornwall. it houses a diverse collection of plants and flowers around the world, cared for under two large geodesic bio domes, the larger one housing the largest indoor rainforest
how much did the eden project cost?
£100 million
why is the eden project located where it is?
imerys have a large amount of land which is not requires for mining anymore and had been identified as an acceptable site for the new development
what are the successes of the eden project?
- local suppliers are used for catering which boosts the economy
- the local multiplier effect: 80% of local businesses benefit from the project
- created many jobs
- teaches future generations about sustainability
-reduces employment by 6%
what are the failures of the eden project?
- increased congestion as many roads are single carriageways
- many of the jobs are low wage and seasonal
- increases pollution due to people travelling in cars from all over the country
when did the eden project open?
march 2001
what are some other things the eden project has?
one day music festivals, opening a sustainable education centre which welcomes 50,000 students each year to learn about sustainability and the big lunch
