unit six: the rebranding process and players in rural places

Question 1

what percentage of uk land is used for agriculture today compared to what percentage of workers in the agricultural sector??

Answer 1

70% of land with only 1% of workers

Question 2

between 1995 and 2000 rural settlements lost 20% of what?

Answer 2

most vital institutions like corner shops, grocers, high street banks, post offices and pubs

Question 3

what things have caused the “spiral of decline”?

Answer 3

• fewer jobs due to primary industry employment decline
• low wages
• long travel distances to work
• lack of skilled workers as they move to urban areas
• few shops and services due to declining population
• out-migration by young people = ageing population

Question 4

where is ludlow?

Answer 4

rural south shropshire

Question 5

what year was the first ludlow food festival?

Answer 5

1995

Question 6

who came up with the ludlow food festival?

Answer 6

members of the ludlow district chamber of trade and commerce

Question 7

what was the purpose of the ludlow food festival?

Answer 7

to help boost business image of ludlow and the surrounding area and to promote areas small food producers and encourage visitors

Question 8

what is the background of ludlow?

Answer 8

an isolated market town with attractive and historic buildings

Question 9

how many visitors did ludlow food festival have in 2000?

Answer 9

12,000

Question 10

how many visitors did ludlow have in 2010?

Answer 10

21,000

Question 11

besides the food, what other things happen at the ludlow food festival?

Answer 11

kids cookery, bouncing castles, live music and a huge birthday cake

Question 12

what is the cittaslow movement?

Answer 12

encourages small towns with less than 50,000 people to develop based on quality of life principles

Question 13

what are 3 aims of the slow food movement in ludlow?

Answer 13

• good quality, flavorsome and healthy food
• clean production that doesn’t harm the environment
• fair conditions for pay and producers

Question 14

what does the local to ludlow campaign promote?

Answer 14

food and drink produced within 30 miles of the town

Question 15

what is the aim of the local to ludlow campaign?

Answer 15

reduce environmental cost of food production and to support the local food economy

Question 16

when does the ludlow local produce market take place?

Answer 16

on the second and fourth thursday of every month

Question 17

what is the ludlow farmshop?

Answer 17

farming in the most sustainable way to ensure no/minimal harm to the environment and ensuring nothing is wasted

Question 18

what other specialist food establishments are there in ludlow?

Answer 18

mr underhill’s, the mousetrap and harp lane deli

Question 19

what is mr underhill’s in ludlow?

Answer 19

a michelin starred restaurant that closed in december 2015

Question 20

what is the mousetrap in ludlow?

Answer 20

a specialist cheese shop

Question 21

what is harp lane deli in ludlow?

Answer 21

renowned delicatessen selling local produce

Question 22

who would be attracted to ludlow?

Answer 22

middle-class families and the elderly

Question 23

why would people be attracted to ludlow?

Answer 23

the historical nature of the town and the community feel

Question 24

how is ludlow portrayed?

Answer 24

as a peaceful and beautiful area, attracting many people

Question 25

how does the portrayal of ludlow reinforce the rebranding message?

Answer 25

emphasise that the town is gaining attention due to the food festivals and all the food opportunities

Question 26

what are the house prices like in ludlow?

Answer 26

£250,000 - £300,000

Question 27

what are the sandpit estates in ludlow?

Answer 27

pockets of deprivation, built to the north of the town centre

Question 28

what is the percentage of unemployment in the sandpits compared to the regional average?

Answer 28

8.7% compared to 4.6%

Question 29

has the rebranding of ludlow helped the residents of the sandpits?

Answer 29

• not really because the residents don’t have the skills to get jobs for what has rebranded
• don’t have the income to get skills
• more competition by people who have more skills and qualifications

Question 30

what has been the successes of ludlow’s rebranding?

Answer 30

• more visitors
• more environmentally friendly food
• a lot of higher income people attracted area
  = boost economy

Question 31

what has been the failure of ludlow’s rebranding?

Answer 31

• don’t really consider or help the people of the sandpits
• people in the sandpits can’t get jobs because there is more competition

Question 32

where is the eden project located?

Answer 32

the site of a derelict china clay mine 3 miles north east of st austell

Question 33

what is the background of the eden project?

Answer 33

now the single most visited tourist attraction in cornwall. it houses a diverse collection of plants and flowers around the world, cared for under two large geodesic bio domes, the larger one housing the largest indoor rainforest

Question 34

how much did the eden project cost?

Answer 34

£100 million

Question 35

why is the eden project located where it is?

Answer 35

imerys have a large amount of land which is not requires for mining anymore and had been identified as an acceptable site for the new development

Question 36

what are the successes of the eden project?

Answer 36

• local suppliers are used for catering which boosts the economy
• the local multiplier effect: 80% of local businesses benefit from the project
• created many jobs
• teaches future generations about sustainability
  -reduces employment by 6%

Question 37

what are the failures of the eden project?

Answer 37

• increased congestion as many roads are single carriageways
• many of the jobs are low wage and seasonal
• increases pollution due to people travelling in cars from all over the country

Question 38

when did the eden project open?

Answer 38

march 2001

Question 39

what are some other things the eden project has?

Answer 39

one day music festivals, opening a sustainable education centre which welcomes 50,000 students each year to learn about sustainability and the big lunch